22. Hotel Restaurant Travel Hospitality "Sales - Marketing - PR" Newsletter #22 -- 4/13/99
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++QUICK REMINDER++
First, later today the Free "Positions Available Listings" will be e-mailed. Generally this occurs within 4-6 hours of the newsletter. As an added benefit, some of the listings will refer to an expanded offering on the Hospitality 1ST web site. Also, next week the newsletter features some of the various group/membership organizations available to the industry, both in the U.S. and around the globe. If you'd like your group included please e-mail a 2-3 sentence recap by April 16th. Lastly, "Letters to the Editor" will be entertained and you can see the particulars at {hospitality-1st.com/newsletters/News21txt.html} under the "New Feature" heading.

++WHAT TIME DO YOU HAVE?++
Whether you're a webmaster, marketer, involved in public relations or maybe the restaurantor wanting to know when the fish was caught - it might be of help to know what time it is in various parts of the world. For many, the fax and e-mail communications go back and forth and it may serve some importance for you to know the local time for your intended recipient (remember "targeted marketing"). Try the "Time Zone Converter" site and maybe make it a bookmark {https://www.timezoneconverter.com/}.

++TRADE SHOWS++
For many subscribers, the "Trade Show Circuit" is a series of routine events. Beautiful displays, large "loud" banners, tons of literature, the bag for "stuff" and most likely a drawing or two for prizes, are still the mainstay for this hospitality segment. What's the easiest way to spoil it all? By sitting down in your booth AND eating. Sitting (by choice) and eating within your booth is all it takes to have your potential visitor walk right past you. Make arrangements for some relief help that can cover stretch breaks, lunches and dinner, if need be. Many exhibitors will locate themselves outside their booths in order to "herd" visitors in - great success can be had with this technique. If it is a restaurant/food show, most visitors would be a bit more tolerant of "eating" obviously. Before you write to me - I understand there may be "medical - physical", or similar considerations, making it necessary to sit.

++SPEAKING OF SHOWS++
Here's a show to consider; The National Restaurant Assoc. May 22-25 in Chicago, IL {https://www.restaurant.org/show/index.html}.

++STOP SHOUTING++
Here's an easy way to discourage others from reading your e-mail that you sent. By typing in all Capital (Upper Case) Letters like this; HERE'S THE WORLD'S MOST IMPORTANT PRESS/NEWS RELEASE AND/OR RESUME! - especially if it's done in the "subject" line. Use the capitalization sparingly (used here, in the newsletter, to separate ideas) and you'll gain added respect from your intended audience.

++DISCOUNTS++
Ever thought of "selling" your gift certificates, either wholesale or some type of incentive program? Try discounting your gift certificates 20%-50% when purchased in advance, in large quantities, and with more stringent time guidelines. You'll have added incentive from additional moneys up front, there's always a chance they won't be used and/or you might want to make your services available as a "get acquainted" offer that "looks" better than a coupon.

++LAST WEEK++
Mention was made for a book drawing. Many of you entered and asked how the person is selected. It's done by an EXCEL Program function which randomly picks the e-mail address from those entered. The winner will be selected Thursday (entries closed Monday) and announced right here next week, once the lucky person is notified.

++$100.00 GIFT CERTIFICATE++
Sign-up for an opportunity to win a $100.00 gift certificate from the Amerigo Italian Restaurants: {https://amerigo.net/main-index.html}.

Briefly,
Lou Taverna - Editor
Hospitality 1ST = hospitality-1st.com
Phone: (901)624-5826
Fax:   (815)327-0918 Dedicated Line
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