14. Hotel Restaurant Travel Hospitality "Sales - Marketing - PR" Newsletter #14 -- 2/16/99
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++POSITIONS AVAILABLE++
Later today you'll receive the 2nd edition of the "Positions Available". Approximately 25 companies are involved in the issue. It follows within 4-6 hours of this posting. The next edition is March 2nd and you're welcome to make any additions/corrections no later than February 26th please. Many students and faculty members commented to pass along thanks to the companies for making these positions known. This type of targeted e-mail is much easier than searching the Web/Internet and the overwhelming job boards that exist on it.

++REACHING PROSPECTS++
When you've searched for prospects, have you considered "radio"? One tool that can be used is Real Audio. It's a web based tv/radio service that you listen to while connected to the Internet. You'll need at least a 28K modem (14.4K is just too slow), sound/speaker combination and a program available as shareware (try before you buy) known as Real Audio on your computer. Start your search at = https://www.broadcast.com/ or = https://www.real.com/ for more information. How might you use it? Listen to AM radio stations for companies, movers and shakers within the community, and for special events that you might be able to target.

++CHECKED YOUR E-MAIL LATELY?++
Many of you have been kind enough to write and needed, or asked for, a reply from me. Generally most of us simply hit the "Reply" button instead of "New Message" on the e-mail programs. Have you checked the e-mail address in your "Reply To" set-up area? I'm not sure who is setting up your e-mail but you might want to e-mail yourself a note and see what the "header" says. Many of you have incorrect addresses showing and you force the contacted person to manually enter your e-mail address. That could be a prospect or client that you just wasted time with!

++MORE CONTACTS++
One of the best areas for acquiring e-mail addresses (many of you wanted to know how you were "found") is reading newsgroups and participating in mailing lists available on/from the Internet. There are plenty of rules and "netiquette" to abide by - a very simple place to start is "Liszt" = https://www.liszt.com/ where you can enter a search such as "restaurants"
or "travel". Please understand that there are RULES - cross the rules boundary and you'll make more SPAM enemies than you care for. Just yesterday I needed a solution/formula for an EXCEL database file - posted my initial question at about 6:30am and by 10:00am had received four responses. No charge! - just people willing to help. It also meant countless numbers of people that read/saw my e-mail header which lists Hospitality 1ST. Think about it...

++SPECIAL THANKS++
Quickly, just wanted to mention thanks to three loyal supporters; Renne' & Chris at = https://residenceinn.com/MEMPP/ along with Carol at = https://www.embassy-suites.com/HotelInfo/embassy/property.html?page=HOME&pid=MEMPE . Your input is greatly appreciated!

++WORTH MENTIONING AGAIN++
Some of the best business to business contacts are newspapers, magazines and other newsletters. For starters try "Business Journals" = https://www.amcity.com/journals.html , "Hotel Motel Management" = https://www.hmmonline.com/ and newspaper contacts = https://www.newspaperlinks.com/. The National Restaurant Association publishes "Restaurants USA"  = https://www.restaurant.org/RUSA/index.htm and any pointers from our readers in Europe/Asia would be welcomed for
inclusion at a later date in this newsletter.

++$100.00 GIFT CERTIFICATE++
Would you like to win $100.00 gift certificate? Take a moment to visit The Amerigo Restaurants = https://amerigo.net/main-index.html and sign-up, online, for a chance to win.

++READERSHIP++
This newsletter is now reaching 735+ interested persons. The archive is located at https://www.hospitality-1st.com/ which generally loads in under six seconds - NOT a site dedicated to wasting your time. For those that have asked -  in March, an area will be available for News/Press Releases on the web site. Details after February 23rd. Readership stats are located at the very bottom of the newsletter.

Brief as always,
Lou Taverna, Editor
Hospitality 1ST
(901) 624-5826 TN  (336) 760-3143 NC
https://www.hospitality-1st.com/
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Positions Available Posting Schedule:
2/16 (later today), 3/2, 3/16, 3/30, 4/13 etc.

#### Required Format #### For "Positions Available"

Position(s) Available:
Company:
Contact Name/E-Mail Address:
Phone/Fax Numbers:

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Readership Stats:

50% Hotel/Motel
 - 55% Sales & Marketing
 - 20% Personnel/Gen.Mngr.
 - 15% Convention & Visitor Bureaus
 - 10% Travel/Reservation Systems

30% Restaurants/Dining
 - 75% Sales & Marketing
 - 15% Personnel
 - 10% Senior Management

15% Consultants
 - 40% Public Relations
 - 30% Hospitality Dedicated
 - 30% Sales/Development/REITs

05% Media/Other

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