This Hospitality Industry newsletter (issued approximately every two
weeks) is authored by Lou Taverna. An ongoing effort is made to lead
the industry by example - removal is blatantly easy. Just ask. We do
not wish to be a part of your e-mail inbox, if you really don't want
us there...

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MARKETING 101
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https://marketingterms.com/dictionary/ is a directory dedicated to an
understanding of Internet marketing terms, entries are cataloged A-Z
for fairly easy access. One of things your editor likes best � there
are no logins, IDs or any subscriptions required to use the service.
If you do any amount of marketing (or are an absolute novice) I�d be
sure to visit this site soon. It�s one of those resources we hope is
available for quite sometime, as is.  The breadth of detail and page
simplicity are to be equally commended. While on the topic Marketing
101, you might want to have a look at https://wilsonweb.com/ which is
Wilson Internet Services. The site might overwhelm you � the content
provided by Ralph F. Wilson � is by far the most applicable across a
number of mediums (i.e. not limited to the Internet)...

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WORTH REPEATING FOR THOSE NOT PREVIOUSLY PAYING ATTENTION
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That title bar, immediately above, is the longest ever used with any
of our 145 newsletter issues. Why? Because it seems many readers and
web masters have continued to overlook the fact - that most properly
configured web sites � do not need the �www.� to be included for any
URL. So? Well think of time/space savings, added name recognition or
even maybe cost savings involved with signage, print ads, etc. Being
mindful that I said �properly configured web site� try most any link
you can imagine without the �www.� included. This is exactly why the
likes of https://example.org/ or https://google.com/ and of course our
https://hospitality-1st.com/ work without any problems. Note: the ex-
ample site is exactly that � a site which allows web editors to post
a URL (or mailto link) which clearly, in essence, goes nowhere. Many
a clever web site user will use person@example.com (or .org or .net)
to fill out online registrations which require an e-mail address for
whatever reason � thus they foil sites which {{{might}}} sell e-mail
addresses after the fact or that have lax privacy policies. Now back
to the �www.� issue we started this section with.  Without being too
technical - it involves a tiny change to (DNS) numbers that are used
in the background to load any specific web site. If your site is not
configured to allow the short version, visitors may/can be presented
with an error page or be confronted with a user name/password dialog
box that has little meaning, it may only act as a deterrent to those
visitors and valued clientele that may come to expect the �www.less�
URL so many sites have turned to. This is really a no-brainer but as
with most simple solutions many company marketing gurus overlook the
least expensive tools that aid in reaching the masses. We never make
excuses for being redundant...

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HOLD THE �PRESS� RELEASES
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We get to see about 200-250 Press-News releases every week.  Did you
know that many major editors (i.e. newspapers, magazines, most �wire
services�, etc.) might receive double that -- in a single day? We�ve
got an industry - that for the most part - continues to format press
releases like they�re a sales flyer instead of a professional commu-
nications channel (not that some flyers aren�t professionally done).
These so-called press-news releases use bloated graphics (usually an
improperly sized logo), type styles that only Ben Franklin would set
the original �The Pennsylvania Gazette� with and formatting using an
indescribable amount of tab settings, indents and text boxes. What�s
the reason behind all of this nonsense? My personal thinking is that
people �toy� with these applications and think to themselves, �wow!�
The truth be told � editors - especially those seeing many dozens of
submissions, rarely have time to scan these so haphazardly formatted
word documents. By the way � much of this applies to resumes submit-
ted to recruiters and employers. What�s happened to simplicity?  Why
do you think our newsletter (yep, this one) is so well received? The
simplest solutions have, do and will always work the best. We�re not
an industry dedicated to graphic designers, nor should we be...

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STEP BACK IN TIME
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Do you have a need to see what a web site �use to� look like? You�re
in luck with the Wayback Machine. https://archive.org/ transports you
back in time. Some past editions of web sites might not be viewable,
this is usually because a specific request has been made by a domain
owner, to be entirely excluded. Is a service like this relevant? You
be the judge...

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THE LAST WORD
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Pleased to present ninety-two (92) schools, dedicated to hospitality
industry education. We appreciate those who share this link with any
colleagues, https://hospitality-1st.com/PressNews/Schools.html is the
ongoing industry outreach effort that we sponsor. This resource page
has no �publicly available� equal - period...

"We've Built The Bridge Of Hospitality" sm

Hakuna Matata,
Lou Taverna - Editor
Hospitality 1ST

Copyright 2003
Phone: (239) 226-7886 FL
Fax  : (801) 459-5669 Dedicated Travel Line