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Hospitality Sales, Marketing & PR Newsletter
Issue #141 � October 29, 2002
Newsletter Archive
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MESSAGE FROM OUR NEWSLETTER SPONSOR:
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Lovers contemplate a sunset. He wraps his arm around her waist. An egret
stands in the shallows eyeing a school of shiners. While lunching at the
dockside grill, a man challenges his  granddaughter to a game of golf. A
boy reels in the largest grouper he has ever seen.  His mother snaps the
picture. These are just some of the countless melodies at the South Seas
Resort, a 330-acre tropical paradise off the southwest coast of Florida.
In every sea there is an island of precious harmony.  When you arrive at
our Captiva Island sun-drenched -- aquatic playground,  the song begins.
For more information: please phone (800) 227-8482, or visit us online at
south-seas-resort.com to see exactly what awaits you...
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NOTE TO �HOTMAIL� USERS
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Over the next four to five weeks we will be eliminating e-mail sent to
�hotmail.com� users.  An abundant amount of spam is/has been generated
necessitating this action.  Microsoft has failed to curb the amount of
rampant fraudulent e-mail so we�re going to do what little we can with
the resources we have.  This action will only affect about 200 current
subscribers (of our 11,980+) and �Yahoo� e-mail account users are safe
for now - but this action might also apply to them in the near future.

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MARKET CHANGES
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As reduced business and leisure travel leaves the airlines whining, we
find that automoblile (ok SUVs too) travel is picking up the pace even
with the time disadvantages involved. Are you targeting the auto trav-
eler with your sales and marketing message(s)? Time to become familiar
with {roadside} services again.  https://www.smartraveler.com/ which is
�SmarTraveler,� hosted by Westwood One Co., offers traffic information
services in about 11 different cities (via web) and a total nearing 80
cities, via radio affiliates. �511 Traveler Information Network� has a
presence at https://www.fhwa.dot.gov/trafficinfo/511.htm  which is pro-
vided by the US DOT and Federal Highway Administration.  This fledging
phone network has been slowly implemented - funding usually slowing up
the pace of acceptance across the US. We mention these �drivetime� re-
sources since many of you author newsletters to your own clientel, the
clientel that�s turning to their own vehicles to get them from point A
to point B for that next business meeting, or family travel excursion.
https://www.511virginia.org/ and https://www.az511.com/  are examples of
two states (VA, AZ) that seem to be headed in the right direction.

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SEARCHING THE �DEEP� WEB
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Many times you need more information/research than what you might find
on the �traditional� web. This is when you turn to searches known by a
librarian or two as the �deep web.�  These are usually resources found
only at your local library or university with special privileges being
granted (i.e. you subscribe) that allow you to go into databases which
are not accessible by traditional search engines like Google (still an
overwhelming favorite among most). Our mission here � yep - is we like
to provide alternatives. A software program known as �LexiBot�[tm], by
BrightPlanet[tm], makes the process available from your own desktop in
minutes -- once you�ve downloaded their trial (30-day) program. That�s
a program which takes about 10 minutes to download and usually you can
have it up and running within minutes of reading its help file (so you
understand exactly what it can/can not do). Word of caution -- program
is addicting! https://hospitality-1st.com/rd-102902-01.html provides an
immediate download (those on a network are encouraged to first receive
permission from your network admin before downloading). Everyone�s re-
minded to scan {{{any}}} downloaded program for possible viruses prior
to installation. If you have any trouble with the above link - you can
use this home page https://www.lexibot.com/ and locate the program from
the download category.

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E-MAIL MARKETING
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We�ve got a great formatting tool, courtesy of WebReference.com, which
provides for custom e-mail messages via a �mailto� link. These special
URLs can be copied and pasted to web pages or formatted within most of
the common e-mail programs that allow for �html� encoding.  We usually
do not recommend html e-mails, due to the intrusion they can impose on
the end recipients computer, but can not put our head into the sand by
denying their use by many marketers in the hospitality industry. Yours
for the taking at https://hospitality-1st.com/rd-102902-02.html or make
a moment to visit the entire WebReference.com site (which is a part of
the larger Internet.com domain) at https://webreference.com/  where you
open yourself to a wide variety of specialized web formatting ideas.

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�OLD� WEB SITES
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Sometimes we�re asked about information we deem old or outdated in the
industry and can�t truly point a person in the right direction. Saying
sorry or no is not always good (but most normal people understand when
you can�t help) so we often turn those with such inquries to the �Way-
Back Machine� aka Internet Archive, which is housed at the Presidio of
San Francisco. In their words, �Internet Archive is building a digital
library of Internet sites & other cultural artifacts, in digital form.
We provide free access - to researchers, historians, scholars, and the
general public.� loads immediately -- there are no
pop-ups or advertising intrusions.

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BARTER/EXCHANGE PROGRAM
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Check out information on our new Barter/Exchange Program, designed for
those with limited budgets - but wanting to make a presence through us
and our ever growing audience of web site visitors and newsletter sub-
scribers (11,980+).
https://hospitality-1st.com/barter-exchange.html to
read what we are doing to help your promotional efforts as they relate
to the Hospitality Industry.

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SCHOOL REFERRALS
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Pleased to present eighty schools -- dedicated to hospitality industry
education. We appreciate those who share this link with any colleagues https://hospitality-1st.com/PressNews/Schools.html which is an ongoing,
wholly dedicated, industry outreach -- sponsored by Hospitality 1ST...

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LASTLY
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Latest industry news and happenings found with our Press-News Release
Service at  https://hospitality-1st.com/PressNews/  where we cover the
industry better and faster than anyone.  We post releases without any
�whirl & twirl� advertising intrusions -- no logins, ids or passwords
required -- leading the industry by example...

"We've Built The Bridge Of Hospitality" sm

Lou Taverna - Editor
Hospitality 1ST

Copyright 2002
Phone: (239) 226-7886 FL
Fax:   (815) 327-0918 Dedicated Travel Line

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