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|Hospitality Sales, Marketing & PR Newsletter|
Issue #118 � October 23, 2001
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MESSAGE FROM OUR SPONSOR
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Independent Hotels Unite!! Get behind a promotion that creatively makes you stand out from your competitors. Award Frequent Driver Miles TM and get on board with a group of premier hotels reaching that all important "drive-to" sector. The website www.frequentdrivermiles.com is backed by a national media campaign, costs less than one room-night per month to participate and we invite your online inquiries now!

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WRAPPING UP OUR THIRD SUCCESSFUL YEAR
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This coming November marks the beginning of our fourth year among our hospitality industry colleagues, clients, casual observers and truly industry dedicated professionals. Our message always imparts a positive tone (sure there is an occasional negative critque or a well-placed huh? when we survey some of the 15 industry segments), but the message is targeted to educate and sometimes entertain. We hope everyone, from this day forward, will take it upon themselves to keep your own messages positive in nature. Stop the infectious �well business is down so we�re offering everything {and} the kitchen sink, for a buck �n a half -- till our business gets better.� Hospitality is about serving and the friendly treatment of guests, or strangers -- acccording to Webster�s Dictionary -- so it is time for everyone to �suck it up� and get back to the basics. Over the past 4-5 weeks more than 200 industry press-news releases somehow found their way to our inbox -- the theme of the majority of them; �gosh �- we made some really great profits the past few years from your business, we haven�t managed those profits well, our business is in the tank now � please help us survive!� Know what? Economics 101 and Marketing 101 (that we mentioned last issue), usually show up at the dance together. If you can�t write releases, or create a sales message with a positive spin -- do everyone in our industry, and more importantly, those we �collectively serve�, a really big favor - don�t write the message, period...

That�s all today, it is an important enough topic to be the only subject and we hope you understand why. If not, please unsubscribe because you will miss the theme of our fourth year beginning with the issue of November 6th.

Building "The Bridge of Hospitality" sm

Hakuna Matata,
Lou Taverna - Editor
Hospitality 1ST = "Where Hospitality Is Always First" sm
Web Site =  hospitality-1st.com
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