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Zoës
Kitchen Names Casey Shilling Chief Marketing Officer
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Marketing Veteran
Brings Proven Lifestyle Brand and Business Growth Experience
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Plano,
TX � October 2016 / Newsmaker Alert / Zoe�s Kitchen, Inc., (�Zoës
Kitchen� or the �Company�) (NYSE: ZOES), a leading fast casual Mediterranean
restaurant group, announced that Casey Shilling has been named the Company�s
Chief Marketing Officer.
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Shilling
joins Zoës Kitchen with
significant experience marketing lifestyle, consumer brands after nearly
two decades with The Container Store, where she most recently served as
Vice President of Marketing and Public Relations. She spent the majority
of her tenure at The Container Store as an executive marketer helping establish
the storage and organization retailer as a beloved brand and solidifying
its reputation as a forward-thinking employer of choice. Over the course
of her career there, she oversaw marketing, public relations, internal
communications, new store launches, digital content creation, recruiting,
and training. Shilling will report to Kevin Miles, CEO and President of
Zoës Kitchen.
�I
am thrilled to add Casey to the Zoës Kitchen leadership team during
such an exciting time in our Company�s growth,� said Miles. �Casey is a
masterful brand builder who, using innovative marketing strategies, has
a long history of inspiring deep emotional connections that move consumers
to become brand advocates and loyal, lifelong customers. Her devotion to
creating differentiated customer experiences will take our brand to the
next level as we develop new ways to engage with our guests through creative
digital marketing, loyalty and social media campaigns, as well as other
multi-channel marketing programs.�
Miles
added, �Casey is also a tremendous cultural fit, coming from such a highly
regarded best-in-class workplace. She is a passionate, proven leader who
will be an incredible asset as we build on our people-first culture that
is a key strategy in driving our long-term results.�
Prior
to The Container Store, Shilling held marketing positions at Dallas-based
agencies Meltzer & Martin Public Relations and Bustin & Co., after
beginning her career in broadcast journalism as a television anchor/reporter.
�As
a longtime customer and fan of the dynamic, authentic Zoës Kitchen
brand, I�m joining this talented team with much respect and admiration,�
said Shilling. �I look forward to building on the incredible success the
Company has enjoyed, and I�m excited to help elevate its �Live Mediterranean�
message to further customer engagement and drive traffic to reach optimum
performance and deliver long-term value for all stakeholders � team members,
guests and shareholders.�
About
Zoës Kitchen
Founded
in 1995, Zoës Kitchen is a fast casual restaurant group serving a
distinct menu of made-from-scratch, Mediterranean-inspired dishes delivered
with Southern hospitality. With more than 190 locations in 20 states across
the US, Zoës Kitchen delivers goodness to its guests by sharing simple,
tasty and fresh Mediterranean meals that inspire guests to lead a balanced
lifestyle and feel their best from the inside out. For more information,
please visit www.zoeskitchen.com,
www.facebook.com/zoeskitchen,
twitter.com/zoeskitchen,
or follow #livemediterranean.
Media
Contact:
Zoës
Kitchen
Marta
Danylyk
Public
Relations Manager
469-344-3787 |
