New
York, NY � January 2008 � Travel
Spike is dedicated to developing unique digital marketing and technology
solutions exclusively for the travel industry. The interactive leader in
the travel and tourism sector has partnered with Portugal and Spain to
build and manage their North American website (www.PortugalSpainBoth.com)
which will serve as a one-stop resource to educate consumers interested
in traveling to both destinations. The Web 2.0 experts at Travel Spike
have created a �virtual journey� advergame (mini-game) and promotion
called �Exploria�.
�Exploria�
captures the essence of these two unique destinations and delivers that
in a fun and �out-of-the-box� way. The interactive game experience engages
leisure travelers that are actively looking to visit Europe.
Travel
Spike will be driving all online marketing, digital strategy, digital PR,
search engine optimization and email marketing. The destination marketing
team at Travel Spike will develop the co-op program and work closely with
the supplier partners of both Portugal and Spain.
�We
selected Travel Spike to be our interactive agency and partner because
their team has a substantial amount of travel industry and online experience,�
remarked Javier Piñanes, Director of Tourist Office of Spain. �Travel
Spike has helped showcase both Portugal and Spain with innovative Internet
marketing and PR programs that have improved our ROI significantly,� proclaimed
Eduardo Souto Moura, Managing Director of Portuguese National Tourism Office.
�The
Travel Spike team has a huge passion for Portugal and Spain. We are thrilled
to be their strategic partner and implement a comprehensive online marketing
and electronic public relations plan,� said Ryan Bifulco, president and
founder, Travel Spike.
About
Travel Spike
Travel
Spike is the interactive leader in the travel and tourism marketplace,
with core competencies in destination marketing, digital strategy, travel
advertising, and social media marketing. The Company provides travel companies
and Destinations with a variety of Internet marketing and digital PR services.
Travel Spike developed the first and largest
all-travel ad network in 2002. Its member sites offer unique targeting
options for Destinations, travel advertisers, and their ad agencies. Travel
Spike has worked with over 400 clients and only takes on travel and tourism
accounts. For more information on the company�s expertise in travel, technology,
Internet, and media, visit www.TravelSpike.com.
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Media
Contact:
Inna
Shamis
Travel
Spike
(973)
610-7895
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