Hospitality Sales & Marketing Association (HSMAI)
Presents NOISE 4 Gold, Silver and Bronze Awards
for Tourism Marketing Excellence in 2007
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Campaigns for �Tween Waters Inn, USA3000 Airlines and Florida Rep Are Winners
Hospitality Sales & Marketing Association (HSMAI) Presents NOISE 4 Gold, Silver and Bronze Awards for Tourism Marketing Excellence in 2007
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Milwaukee, WI & Sanibel, FL � January 2008 � The Hospitality Sales & Marketing Association International (HSMAI), the world's largest and most respected organization of tourism marketing professionals and experts, has presented NOISE four Adrian Awards, signifiying excellence in travel and tourism marketing in 2007. The Adrian Awards compentition, now in its 51st year, attracted more than 1,300 entries from hospitality organizations and marketing agencies worldwide. Awards will be presented at a gala event in New York City the end of January.

The Adrian Awards presented to NOISE include:

Gold: �Tween Waters Inn, �Contest and Sweepstakes.�
This award was presented for a multi-media campaign, conducted with strategic partner USA3000 Airlines, entitled �Two Tickets to Paradise.� Over the course of three campaigns throughout 2007, �Tween Waters Inn and USA3000 Airlines gathered more than 40,000 new e-mail addresses to their respective databases as a result of the promotion.

Silver: �Tween Waters Inn, �Guest Room Advertising.�
This award was presented for the 2007 �Tween Waters Inn print campaign that targeted both leisure and business travelers. Under a new global branding statement||�Shouldn't every day be this good?�||NOISE produced a multi-part, visually and verbally experiential campaign that contrasted Captiva's fascinating, colorful past with the island's beautiful, memorable present. The campaign continues into 2008 and is themed �Once Upon Our Island.�

Silver, �Tween Waters Inn: �Web Marketing, Contests and Sweepstakes.�
This award was presented to �Tween Waters Inn, in conjunction with USA3000 Airlines, for the online marketing and promotional tactics of the aforementioned �Two Tickets to Paradise� campaign. These tactics included web banner ads, e-mail banner ads, e-blasts, web landing page and web contest entry page.

Bronze, Florida Repertory Theatre, �Attractions, Print Campaign.�
This award was presented for the Florida Rep's outstanding 2007 branding campaign entitled �All the World's on Stage.� This predominantly print media campaign (presented below or click here) was utilized to create awareness of and interest in the Florida Rep, as well as to create sales for both season tickets (or bundle packages), and individual performances. This campaign was also (earlier in 2007) named Southwest Florida's best campaign for the performing arts. Ticket sales for the Florida Rep increased 8% versus the previous year.

About NOISE
NOISE Inc. Branding is a 21-years-smart, multi-media branding communications agency with offices in Milwaukee, Wisconsin and Sanibel Island, Florida. NOISE serves a national client base with integrated, stragetic communications including brand building, advertising, public relations, web marketing, sales promotion and media marketing. NOISE specializes in marketing for travel/tourism, health care, retail, real estate, higher education, food, beverage, finance, insurance, telecommunications, teledata, recreation and entertainment, disabilities and faith-based organizations. NOISE offers a free, value-added monthly newsletter �Trendspottings� available by simply emailing johns@make-noise.com. You can also view this research online at trendspottings.com, or visit make-noise.com.
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Contact:
NOISE, Inc.
John Sprecher
Chairman > Chief Creative Officer
T: 239-395-9555

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Hospitality Newsmaker Alert�
Placement Dates: 01/03/08 � 03/03/08
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