| Los
Angeles, CA � June 2007 � During the first quarter of 2007, Luxury
Link commissioned Nielsen//NetRatings, the global standard for
Internet audience measurement and analysis, to conduct an independent study
of the Luxury Link audience and their lifestyles. Categories of interest
included basic demographics, travel and vacation habits, finance and business,
shopping, health and family.
The
findings were remarkable. David Martin, Nielsen//NetRatings�s Director
of Survey Research, said Luxury Link �could be one of the best sites
on the Internet to advertise to high-income audiences. It appears to be
a hidden den of individuals with a lot of disposable income and a penchant
for indulging their travel bug.�
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With
over 600,000 subscribers, Nielsen//Net Ratings found that the average age
of a Luxury Link user is 45. The average household income is $175,000
with 20% of those buyers in the elite $250,000+ demographic. But more
than just high income earners, the research confirmed that these affluent
professionals are �comfortable purchasing high-ticket items online,� with
a quarter of a million of these visitors planning their leisure travel
in the next 3 months.
�A
high value audience couldn�t be more easily defined than by the large financial
portfolios kept by its members,� said Martin. �14.2 percent of Luxury
Link (www.LuxuryLink.com) visitors
included in this survey indicated having a financial portfolio value in
excess of one million dollars, exclusive of real estate.�
�We
couldn�t have been more pleased with the findings,� states Luxury Link
President, Diane McDavitt. �This study confirmed that we have, in fact,
cultivated the exact audience we have been targeting for the past ten years.�
Luxury
Link�s position as a luxury website for �high-end travel demonstrates a
value-conscious, exclusive audience of well-educated, high-income professionals,�
explains Martin. The beauty of this upper echelon of consumers is that
they tend to be immune to common industry downturns as they are more isolated
from negative economic factors. This combined with the reality that Luxury
Link guests book in advance and pay in full makes the site one of the most
valuable luxury marketing vehicles on the Internet.
Luxury
Link, L.L.C. is the original and leading online travel company that auctions
vacations at the world�s most coveted resorts and destinations. Since 1997,
it has entertained sophisticated, affluent consumers with the option to
bid on or immediately purchase world-class getaways.
Click
here to learn more about Luxury
Link�s Hotel Partner Program.
For
a full report on the Nielsen//Net Ratings @Plan service findings,
or
for general information, please send a request to:
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Info@LuxuryLink.com
(310)
215-8060 Ext. 143
www.LuxuryLink.com
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