The newest Gander Mountain will be located in a new 52,000-square-foot store building located at the corner of S Broadbent Road and Delta Market Drive in Delta Township, just a few blocks away from its previous location which opened in 2000. As one of thirteen locations in Michigan, the new Lansing store offers more than 20,000 additional square feet of retail space, making room for one of the largest selections of new and used firearms in Michigan, along with the best selection of gear and accessories for hunting, fishing, camping and shooting sports.

As part of the grand opening, the first 250 guests through the door each day from Friday, Oct. 7, through Sunday, Oct. 9, will receive a free scratch-off card for great prizes and Gander Mountain gear. Every card is a winner, with prizes ranging from gift cards valued up to $100, discounts up to 50 percent off, to shirts, hats and more. Guests may also register for a chance to win a $500 Gander Mountain gift card.

�We�re proud to bring an even bigger and better store to the outdoor enthusiasts in Lansing,� said Gander Mountain�s Lansing Store Manager Brian Nimphie. �With a weekend full of family-friendly activities, we�re excited to get the local community out to see all the great additions we�ve made to bring them the best selection possible for all their outdoor needs.�

Events and appearances will occur from Friday, Oct. 7, until Sunday, Oct. 9, and include:

• Official Ribbon Cutting Ceremony on Friday at 9:45 a.m.; doors open at 10 a.m.
• Professional angler and Gander Mountain pro-staffer Dean Rojas will be at the store on Friday from 4 - 7 p.m. and Saturday from 10 a.m. - 1 p.m.
• Professional football player Theo Riddick will be at the store on Friday from 5 p.m. to 7 p.m. signing autographs. Passes to meet Riddick will be given to the first 250 guests starting at 10 a.m.; limited to one autographed item per person
• Former professional football player Herman Moore will be at the store on Saturday from 10 a.m. - 11:30 a.m. signing autographs. Passes to meet Moore will be given the first 250 guests starting at 8 a.m.; limited to one autograph item per person
• Co-host of Michael Waddell�s Bone Collector on the Outdoor Channel Nick Mundt, will sign autographs Saturday and Sunday from 11 a.m. - 3 p.m.
• Free line winding (up to 3 reels) during the Berkley Trilene Happy Hour on Friday from 4 p.m. to 7 p.m. and Saturday from 9 a.m. - noon
• Carhartt will share their new innovations with prizes to win on Saturday from 9 a.m. - 4 p.m.
• The first 100 kids can paint their own fishing lure at Berkley�s Paint-A-Lure event Friday from 6 p.m. to 8 p.m.; Saturday and Sunday from noon to 3 p.m.
• The first 75 kids each day can Build-A-Call and learn to use it with the help of Buck Gardner Calls on Saturday and Sunday from noon to 2 p.m.
• Kids can also learn to cast at the Casting Event, sponsored by Shakespeare, on Saturday and Sunday from noon to 3 p.m.

�We�re looking forward to opening weekend and offering customers our Best Price Plus program. If a guest finds a lower advertised price on an identical in-stock item at another local retailer, Gander Mountain will match it plus give the guest 10 percent of the difference,� added Nimphie.

With hunting season top-of-mind as we head into the fall season, Gander Mountain - America�s Firearms Supercenter�, has a steadfast record of fostering responsible firearms ownership, training and safety through its Responsibility Pledge (join thousands of citizens who have taken the pledge at www.ResponsibilityPledge.com or use the hashtag #responsibilitypledge to commit to securing your firearms) and its Gander Mountain Academy training centers which have earned a reputation as one of the nation�s top providers of firearms education and safety training.

Those interested in careers with Gander Mountain can explore current opportunities and submit an application on-line at careers.GanderMountain.com.

About Gander Mountain Company
Gander Mountain Company headquartered in St. Paul, MN, is the nation�s largest and fastest-growing retail network of specialty outdoor stores for hunting, fishing, camping, shooting and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor gear featuring national, regional and specialty brands at competitive prices. Focused on a �We Live Outdoors®� culture, Gander Mountain dedicates itself to creating outdoor memories. Gander Mountain has launched a national campaign encouraging responsible firearms ownership � take the Responsibility Pledge at ResponsibilityPledge.com and use the hashtag #ResponsibilityPledge in social media to raise awareness. Gander Mountain has more than 160 conveniently-located stores in 27 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com. Gander Mountain is also the parent company of Overton�s (www.Overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.

Media Contact:
Geoff Phelps
973-588-2000