Parsippany,
NJ � December 2005 � Cendant Hotel Group has announced the appointment
of Kevin Rupert as vice president of marketing and strategy for Wyndham
Worldwide, responsible for developing strategies for the hotel chain, facilitating
its loyalty marketing, e-commerce, national branding and business-to-business
marketing functions and providing marketing support to its nearly 100 hotels.
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Rupert
previously served Cendant Hotel Group as vice president of brand marketing
and strategy, responsible for developing its strategic marketing plan as
well as marketing strategies for its eight lodging brands. He also oversaw
franchise sales marketing and product innovation efforts.
�Kevin
Rupert brings an in depth understanding of strategic positioning to the
table,� said Peter Strebel, Wyndham Worldwide president. �He knows how
to identify market spaces that will best fit the brand�s products and services.�
From
2004 to 2005, Rupert was vice president of strategy and development, responsible
for developing and leading the Hotel Group�s strategic planning process.
He also worked on the formulation of its marketing strategy and helped
develop positioning statements for each of its hotel brands. He joined
the company as senior director, brand strategy, in 2002.
In
2000, Rupert founded Reality Marketing Solutions in Fairfield, Conn., which
developed business and marketing strategies for a broad range of clients
including MasterCard. From 1997 to 2000 he was worldwide director of marketing
planning, brand management and communications for Eastman Kodak in Rochester,
N.Y.
From
1995 to 1996 Rupert served Physicians� Online in Tarrytown, N.Y., as director
of business development. He worked for Revlon Worldwide Consumer Products
in New York from 1991 to 1995 as marketing manager, United States, and
senior manager, international markets. He began his career in 1986 with
Greenwich Associates, a research and consulting firm.
Rupert
received his master�s degree in international business and marketing from
New York University�s Stern School of Business and his bachelor�s degree
in business administration from City University of New York�s Baruch College.
New
York City-based Cendant Corporation (NYSE: CD) provides travel and residential
real estate services to businesses and consumers in more than 100 countries.
Cendant Hotel Group, based in Parsippany, N.J., is one of the world�s largest
lodging companies with 6,441 hotels representing 540,578 rooms on five
continents under the Wyndham®, Super 8®, Days Inn®,
Ramada®, Travelodge®, Howard Johnson®,
Knights Inn®, Wingate Inn® and AmeriHost Inn®
brands. All hotels are individually owned and operated under franchise
agreements with Cendant subsidiaries. Visit Cendant Corporation at www.cendant.com.
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Contact:
Jennifer
Zimmerman
Communications
Manager
Cendant
Hotel Group
(973)
496-0750
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Editors:
For more information about Cendant Corporation and trends associated with
its businesses, go to www.Cendant.com
and click on Media Center. The site includes an archive of news releases,
biographies of the company�s senior leaders, backgrounders and financial
reports.
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