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Carolina Panthers Select BigCommerce to Power Online Store
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Defending NFC champions deliver improved fan experience through new store design
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Austin, TX � September 2016 / Newsmaker Alert / BigCommerce announced the launch of the new Carolina Panthers Official Shop, powered by BigCommerce Enterprise. Delaware North Sportservice, the team�s official food, beverage and retail provider, tapped BigCommerce to rebuild the online store for the 2016 NFL season.

�We wanted to provide Panthers fans around the world with an exceptional online shopping experience,� said Tom Crocker, Delaware North Sportservice general manager at Bank of America Stadium. �BigCommerce worked with us to expand and enhance mobile shopping for team products, making it easier for fans to browse for the latest team gear from anywhere and from any device at anytime.�

Delaware North Sportservice brought in EYStudios to redesign the online store. The results include a new responsive design, faster page load times and streamlined checkout. In addition, BigCommerce�s cloud-based architecture is designed to handle high volume transactions during peak traffic periods such as playoffs and the holiday shopping season.

�Our goal was to develop a site that served as an extension of the already strong Carolina Panthers brand,� said Sean Callihan, director of business development at EYStudios. �By leveraging the key features of the BigCommerce platform, our custom design was not only able to appropriately represent the brand, but we were also able to deliver a shopping experience that is on par with the one that fans receive at the game.�

�Football is a high-stress, high-stakes environment, but replatforming your online store doesn�t have to be,� said Russell Griffin, vice president of mid-market sales and channel for BigCommerce. �By migrating to a flexible, modern platform, the entire Panthers organization can focus on the things that really matter rather than worrying about managing the intricacies of their ecommerce infrastructure.�

The store launch comes just in time for the arrival of the team�s regular season opener against the Denver Broncos on Thursday, September 8. For more information about the BigCommerce Enterprise, visit: BigCommerce.com/enterprise.

About BigCommerce
BigCommerce is the leading ecommerce platform for fast-growing and mid-market brands. According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average. BigCommerce�s cloud-based platform enables merchants such as Dorco, Gibson, Martha Stewart, Saint Heron and Travelpro to cost-effectively grow their businesses with more traffic, higher conversion and superior performance. BigCommerce supports clients from its headquarters in Austin, Texas, and offices in San Francisco and Sydney. For more information, visit BigCommerce.com.

Media Contact:
John Yarbrough
Senior Communications Manager
BigCommerce
512-865-4639

About Delaware North
Delaware North is one of the largest privately-held hospitality and food service companies in the world. Founded in 1915 and owned by the Jacobs family for more than 100 years, Delaware North has global operations at high-profile places such as sports and entertainment venues, national and state parks, destination resorts and restaurants, airports, and regional casinos. Our 60,000 employee associates are dedicated to creating special experiences one guest at a time in serving more than 500 million guests annually. Delaware North has annual revenue of about $3 billion in the sports, travel hospitality, restaurants and catering, parks, resorts, gaming, and specialty retail industries. Learn more about Delaware North at www.DelawareNorth.com.

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Media Contact:
Glen White
Manager-Corporate Communications
Delaware North
716-858-5753
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Publishing Dates: 09/08/16 � 11/08/16
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Hospitality Newsmaker Alert