bohanideas.com
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Four
BOHAN Projects Earn
International
Hospitality Marketing Awards
Advertising,
Promotion Pieces Promote Three Clients in Florida, West Virginia
Four
BOHAN Projects Earn International Hospitality Marketing Awards
Nashville,
TN � January 2007 � Projects that BOHAN Advertising | Marketing produced
for Beaches of South Walton and The Peabody Orlando Hotel in Florida, as
well as for The Greenbrier resort in West Virginia, have won international
marketing awards.
All
have won Adrian Awards from the Hospitality Sales & Marketing Association
International (HSMAI). The contest, which attracted more than 1,200 entries
from 32 countries, is the largest travel marketing competition in the world,
according to HSMAI. The 50th annual presentation of Adrian Awards were
Jan. 29, 2007, in New York City.
The
AAA Five Diamond-rated Greenbrier, often called �America�s Resort,� is
in White Sulphur Springs, W.Va., and has been a BOHAN
client since 2004. Beaches of South Walton is the marketing umbrella for
Walton County and its 14 beachside communities in Florida�s Panhandle.
It has been a BOHAN client since 2000. The Peabody Orlando, one of the
nation�s top convention hotels, began working with the agency in 2005.
The
winning projects are:
-
A Greenbrier
campaign called �Myths,� which suggests that legends such as the fountain
of youth, an enchanted forest and a secret hideaway really do exist at
the historic resort. The same campaign will appear in the 2007 Graphis
Advertising Annual, one of the top international showcase publications
for design and advertising.
-
The
Beaches of South Walton travel planner, which highlights all aspects of
the destination necessary for researching and planning a vacation.
-
A brochure
for Beaches of South Walton that promotes Autumn Tides, a shoulder-season
campaign that has extended the destination�s traditional summer tourism
season.
-
A sales
promotion piece for The Peabody Orlando that explains a major rooms and
facilities expansion to meeting and convention planners.
Teams
of marketing experts from all sectors of the hospitality industry judge
the Adrian Awards. HSMAI was founded in 1927 and has 7,000 members who
work in tourism, lodging, destination promotion and other segments of the
hospitality industry worldwide.
BOHAN
Advertising | Marketing, established in 1990, is a full-service advertising
and marketing agency. It has major clients in tourism, healthcare and consumer
goods. Full agency information is at www.bohanideas.com.
Media
Contact:
Tom
Adkinson, APR
BOHAN
Advertising | Marketing
(615)
327-1189 |
