 
Back To News/PR Index || Hospitality Veterans Introduce New Boutique Hotel Brand at 2016 Lodging Conference, Phoenix | Artistry Hotels to Re-Define the Guest Experience for Today�s Traveler as it Sets a New Standard in the True �Art of Hospitality� | | �The hospitality industry is changing rapidly to meet the demands of a new, emerging traveler that places a high priority on their own personal design, service and experiential preferences,� said Chip Headley. �And while Millennials undoubtedly are having a significant impact on the industry as they grow in numbers and influence, so too is the younger, Active Boomer. Regardless of age, this �new�, discriminating U.S. travel consumer has become the driving force behind what defines today�s �lifestyle hotel�.� The new Artistry Hotels brand represents hospitality with a purpose � a purpose to make a true difference in the lives of its guests, employees and the communities they serve. Defined by its distinctive energy, thoughtful touches, engaging and interactive offerings, vibrant and inviting design, and the overall pursuit and appreciation of multisensory experiences, each Artistry Hotel will be uniquely individual and reflective of the personality of its location and neighborhood � from the art on the walls, to the coffee served in its restaurants. �Our focus is on service, people, integrity, and innovation,� said Bryan Guillot. �With Artistry Hotels, our goal is to establish a new definition of what the true �art of hospitality� really means to today�s traveler, and how that is realized through the highest standards of service, our business practices, the Artistry guest experience, and the brand�s commitment to social responsibility.� Artistry Hotels seeks to develop its hotels with a focus on urban developments, mixed use developments with significant business activity, and university campuses. About
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