Travel Web Sites Benchmarked in New Internet Study: Score Highest in Design, Content, and Ease of Use According to the 2006 Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, travel industry Web sites rank in the middle of the pack, as compared to other industries measured by the ISAR Index. Travel Web Sites Benchmarked in New Internet Study The travel-specific Web sites, along with their counterparts scored 7.1 out of a possible 10 points. The other travel-related categories, hotel and lodging, regional and travel, all scored an average 7.0 for the 3-year time period. �Best of Industry� WebAward winners in travel-related categories include: Best
Travel Web site
Best
Airline Web site
Best
Hotel and Lodging Website
Best
Regional Website
A complete list of past winners can be found at travel.webaward.org. Travel companies and organizations wishing to have their Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site�s credibility and marketing efforts, can nominate their site at www.webawards2006.org. �Of course, as in every industry, there are travel Web sites that stand out and others that don�t make the grade,� concluded Rice. �Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.� About
the WebAwards
Note to Editors: If you would like to receive a chart comparing two or more of the industries within the travel-related categories within the 2006 ISAR Study, please contact William Rice. Contact:
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