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Vacation
Ownership Sales Rise 4% According to Vacation Ownership WORLD
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developers show increase in sales says only company-specific research available.
Vacation
Ownership Sales Rise 4% According to Vacation Ownership WORLD
Olympia,
WA � May 2012 / Hospitality 1ST / Vacation Ownership WORLD�s 2011
Sales Leader Survey � the only research that provides company-specific
annual sales data of the leading timeshare and fractional developers, has
just been released.
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Among
the highlights of this year�s Survey:
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In
2011, overall vacation ownership sales rose 4% as compared to 2010. Timeshare
sales increased 3.3%. Fractional sales grew 8.3%.
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Top
Ten Sales Leader companies now compose 87.5% of the market, as measured
by market share. This is up sharply over pre-crisis levels of around 70%.
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More
developers reported an increase in sales than a decrease in sales. This
compares to the situation just two years ago, when 75% of developers experienced
a loss.
Each
year, since the early 90s, Vacation
Ownership WORLD magazine has conducted its widely popular annual
Sales Leader Survey, which has become an industry standard. Quoted in numerous
research studies, as well as leading publications like The New York
Times, Wall Street Journal, and USA Today, the survey
shows the sales performance, in addition to the number of resorts, units,
and owners/members of the leading companies in the vacation ownership industry
in the previous year (and, for comparative purposes, the year before it).
For
more information about Vacation Ownership WORLD�s 2011 Sales Leader
Survey, please contact evacationownershipworld@comcast.net
via email or call 360-866-5500. The company�s website is www.eVacationOwnershipWORLD.com.
About
Vacation
Ownership WORLD
Vacation
Ownership WORLD is an independent digital trade publication covering
the vacation ownership industry. The publication has produced over 25 years
of professional, value-added information focused on trends, issues, and
analysis.
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Company Contact:
Scott
Burlingame
Editor/Publisher
360-866-5500
Vacation
Ownership WORLD
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Media Contact:
Georgi Bohrod
619-255-1661
for Vacation
Ownership WORLD
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