�VFM Interactive�s rich media distribution service enables hotels to market themselves more effectively on the Internet by making their videos, virtual tours and other rich media marketing collateral available for viewing on thousands of travel websites where consumers are researching and booking hotels,� said Paolo Boni, president and CEO of VFM Interactive. �This is why over 800 hotels currently use our rich media distribution services. The investment by Albright Ventures will enable us to exponentially increase the number of hotels we service over the next few years.�

�We are delighted to have Albright Ventures as both an investor and long term strategic partner,� added Paolo Boni.

Tawfiq Arafat, a principal at Albright Ventures said �We believe the continued growth of online travel and broadband adoption together with VFM Interactive�s existing relationships with some of the largest third party travel sites gives VFM Interactive a tremendous opportunity to rapidly gain market share and expand its already impressive customer base. We are convinced VFM Interactive has superior technology, top-notch talent and an experienced management team. We are excited to be involved and support the company�s continuing momentum.�

About J. L. Albright Venture Partners
Toronto-based J. L. Albright Venture Partners invests in emerging Internet, e-commerce, networking and software companies with exceptional prospects for growth, superior technology and a sustainable competitive advantage. For more information visit www.jlaventures.com.

About VFM Interactive Inc.
VFM Interactive is the leading provider of rich media content solutions to the lodging and travel industry. The company produces streaming videos, virtual tours and other interactive content for client hotels and utilizes a proprietary technology to manage, assemble, distribute and track the performance of rich media content for a growing number of client hotels and partner travel websites. VFM Interactive�s solutions help clients to drive increased online bookings. VFM Interactive now provides content distribution services for more than 800 individual hotels and resorts, including Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, Marriott, MGM, Outrigger, Radisson, Regent, Sheraton, W, Westin, and Wyndham properties. Our hotel clients� rich media content is distributed to over 5,000 travel websites, including four of the top 10 travel sites.

For more information, please visit www.vfmii.com.
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Contact:
Paolo Boni
VFM Interactive Inc.
416-593-6634 x269
Email: paolo.boni@vfmii.com