This Northern and Central Alabama focused campaign used newspaper inserts, television commercials, internet marketing, website creation, and outdoor advertising combined with promotional giveaway vacation packages and television appearances. The results of the campaign show that it reached hundreds of thousands of Birmingham and Huntsville area residents. The results from the campaign were measured using website hits, Neilson ratings, and contest entries.

Webster Franklin, president and CEO of the Tunica Convention & Visitors Bureau, hopes this campaign is first of future efforts to promote Memphis and Tunica as one vacation getaway.

�With Tunica�s proximity to Memphis, it makes sense to pool our financial resources to let visitors know that Tunica and Memphis are two vacations in one,� Franklin explained. �We hope this is the first of many successful campaigns to bring more visitor dollars to our area.�

$500,000 was the total investment by the Memphis and Tunica Convention & Visitors Bureaus for the campaign. Memphis and Tunica are currently working together to plan a campaign for the future.

Perched high on a bluff overlooking the slow rolling Mississippi, Memphis marches to the beat of the Blues, of Stax-era Soul, of the countless neighborhood barbeque shacks and the King�s own Graceland. It�s the kind of city that spills up from the soil, lingers on the melancholy mojo of the best guitar you�ve ever heard. From music landmarks to restaurants, from the FedExForum to the acclaimed zoo, from the elegant hotels to the mystical nightclubs on legendary Beale Street, there�s just something real about Memphis, an irresistible soul that�s drawn people here for more than a century. For more information, please visit www.memphistravel.com, or contact the Memphis Convention & Visitors Bureau at 1-800-873-6282.

Tunica, an area where cotton, rice, soybean fields and catfish ponds still thrive, is �The South�s Casino Capital.� Located 20 minutes south of Memphis, Tunica welcomes more than 12 million visitors annually to its nine world-class casino resorts, with more than 6,300 hotel rooms, over 40 restaurants, championship golf, outdoor recreation, museums, outlet and antique shopping, and much more. For travel information or for your free, value-packed Tunica winner�s guide, please visit the Tunica website at www.tunicamiss.com or call Tunica at 1-888-4TUNICA (1-888-488-6422).

Contacts:
Jackie Reed, Communications Manager
Memphis Convention & Visitors Bureau
901-543-5377

Claire Pittman, Public Relations Manager
Tunica Convention & Visitors Bureau
888-488-6422

Note To Editors: For a variety of electronic news releases and photos of Tunica, please visit the Tunica website at www.tunicamiss.com and go to the press room. Images are available for downloading, or we can provide you with additional photography from our photo library. For pictures of Memphis, go to www.memphistravel.com, and select the press area.