�The growth in advertiser requests is a positive sign for a strong industry rebound among group travel planners considering western U.S. and Canadian destinations,� said Jeff Gayduk, publisher of TRAVEL Tips magazine. �We�ve been hearing anecdotally for the past quarter that business is up, and by virtue of the number of requests, group travel planners are hungry for new information.�

Gayduk also points to the exponential growth in on-line requests via the magazine�s on-line Advertiser Request form found on www.traveltipsmagazine.com. �More and more readers are reading about destinations in the magazine, then going on-line to request more information about them. The nice thing here is that leads are disbursed automatically to advertisers, so the follow-up process can begin immediately.�

TRAVEL Tips, along with its sister publication Leisure Group Travel, lead the industry in producing qualified group leads to advertisers, outpacing their nearest competitor by 345%. The magazines are also unique in that every lead is targeted to a specific supplier, not bundled by region of the country or category of supplier. �We take pride that every lead we produce is targeted. So not only do we produce more leads than any competitor, we also produce more targeted leads,� says Gayduk.

About Travel Tips Magazine
TRAVEL Tips is celebrating its 16th year as the leading western group travel magazine and is distributed to nearly 12,000 travel planners representing religious groups, banks and credit unions, retirement clubs, special interest and alumni groups, plus tour operators, bus companies and travel agents that plan travel to the west. The firm is Grand Prize Winner in the 2003 North American Travel Journalists Awards. For more information about the company, visit www.premiertourismmarketing.com, or call 630-964-1431.

Contact:
Jeff Gayduk
630-964-1431
Premier Tourism Marketing