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Introducing
TRO SMITH, a New Website and Collaborative
Forum
Focused on Social Media Marketing in Travel & Hospitality
Introducing
TRO SMITH, a New Website and Collaborative Forum Focused on Social Media
Marketing in Travel & Hospitality
Tallahassee,
FL � July 2013 / Hospitality 1ST / Time-honored travel publisher and
social media innovators are joining forces to launch
TRO
SMITH - a new online destination and collaborative forum focused on
providing travel and hospitality companies with insightful, high-quality
information on the topic of social media marketing. The site�s purpose
is to help travel and hospitality companies learn how to effectively implement
social media into their business and marketing strategies.
TRO
SMITH has its beginnings with Travel
Research Online (TRO), a forum and news hub for travel suppliers and
travel agents with an emphasis on assisting travel professionals to sell
high-touch travel. Seeing so much disparate information and advice offered
on social media, the publisher and editors of TRO wanted to create a separate
forum focused entirely on social media marketing efforts in the travel
and hospitality sectors. TRO SMITH is being launched as a place to share
information, get advice, and learn about the ever-growing world of social
media marketing in a forum dedicated specifically to travel and hospitality
professionals.
TRO
SMITH features guest interviews offering best practices, practical tips
and �How to�s�, noteworthy news on social media issues, ideas and insights
from industry leaders, thoughts and commentary from editors, videos, and
news from across the web. The site is poised to be the ultimate social
media marketing resource and forum for travel and hospitality companies
to go for comprehensive and consistently updated information to enhance
their online and social media presence.
Led
by editor-in-chief and social media authority Sophie Bujold, TRO SMITH
is comprised of recognized social media experts, digital marketing professionals
from travel and hospitality companies, and guest authors. �Our team of
social media experts will contribute practical information from their real-world
experiences and social media marketing successes,� said Bujold.
�Many
hotels, tour companies, and other hospitality and travel related businesses
are still intimidated by the ever-changing social media sphere. Our goal
is to educate, engage, and empower travel and hospitality companies to
create or further enhance their social media marketing strategies by sharing
information that can be easily implemented in their own organizations,�
said Richard Earls, founder of TRO SMITH.
As
part of the launch celebration, TRO SMITH is inviting travel and hospitality
companies, industry professionals and executives to become fans of the
company�s Facebook page by visiting the following link and clicking �Like�:
www.facebook.com/TROSMITHcom.
Fans of the TRO SMITH page on Facebook get access to an array of exclusive
content, giveaways, and offers.
In
addition, all who register online at TROSMITH.com will be entered for a
chance to win the Kindle version of Shama Kabani�s �The Zen of Social Media
Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase
Revenue.�
About
TRO SMITH
TRO
SMITH is a new online destination and forum dedicated to providing travel
and hospitality companies with insightful, high-quality information on
the topic of social media marketing. The company launches with a built-in
audience of 80,000 travel consultants in the US and Canada at travel agencies
large and small as well as a database of more than 4,300 travel industry
executives, all of whom have an interest in bettering their social media
marketing efforts. For additional information about TRO SMITH, visit www.TROSMITH.com.
Media
Contact:
Marlene
Oliver
NJC
Communications
305-491-0512
for
TRO SMITH
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