Hoteliers are facing an incredibly competitive environment where every minute counts and responsiveness to meetings requests is at a premium. StarCite Mobile NSO (for National and Global Hotel Sales Organizations) will ensure that sales forces stay connected when on the go and will enable rapid action on time-sensitive inquiries. National Sales Managers will now be able to assist in driving direction and closure of more meetings business even when out of the office. The ability to act faster in directing and supporting incoming opportunities will help increase close ratios and provide a higher level of client satisfaction.

The app will allow hotel sales forces to use their smartphones to manage leads, view meeting RFP details such as total attendees and planner comments, and quickly take action to bid for and win meetings business. StarCite Mobile NSO leverages StarCite�s powerful and innovative Nexus web services technology architecture.

�By going mobile, NSOs will add a potent new weapon to their sales arsenal, ensuring they are more informed and can act more quickly on leads than ever before,� said Connor Gray, Senior Vice President, Technology, StarCite. �Meeting planners need responsiveness from suppliers when they are selecting venues. StarCite Mobile NSO will enable suppliers to deliver on this promise.�

StarCite Mobile NSO is compatible with a host of devices including iPhone, Blackberry and Android phones and is available now. StarCite is showcasing StarCite Mobile NSO in Booth #1205 at the annual convention of the Global Business Travel Association in Denver, August 21-24, 2011.

About StarCite, Inc.
StarCite, Inc. provides a technology platform that makes meetings and event planning, booking and management easier and more cost-effective for corporations, hotels, venues and meetings suppliers worldwide. StarCite delivers visibility, cost savings and control over meetings spending for businesses and enhanced revenue opportunities for suppliers. Through Web-based, on-demand technology, StarCite automates and supports every key element of the meetings planning and procurement process: planning, budgeting, buying, attendance, payment, and results measurement. Using StarCite�s proprietary online marketplace, meetings buyers can connect and conduct business with over 83,000 hotels, venues, destinations and suppliers globally. StarCite is based in Philadelphia, PA and worldwide. Its equity holders include ICG (NASDAQ: ICGE), TPG Growth, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite please visit www.StarCite.com.

StarCite Media Contact:
John Hartz
Sloane & Company
857-598-4779
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