Simplicity International Names New Partner
Jude Carrillo Becomes Vice Chairman and President
Simplicity International Names New Partner
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Kimberton, PA � October 2006 � John M. Schopfer Chairman and Chief Executive of Simplicity International, LLC has announced that Jude Carrillo has become a principle partner in the company. He will lead the implementation and expansion of the company�s core resort real estate brands.

Simplicity is a real estate development company pursuing resort, vacation, second-home and leisure lifestyle products for high-end consumers. Other subsidiaries of Simplicity International, LLC include Simplicity Holdings, LLC and Simplicity International West Indies, LLC.

Jude Carrillo has nearly twenty years of resort real estate and vacation ownership experience in the United States, Mexico and Canada. Mr. Carrillo enjoys a broad business experience in management at the project level as well as executive oversight in all areas of development with an emphasis on marketing and sales strategies in timeshare, private residence clubs and wholly owned resort products.

Most recently, Mr. Carrillo was an Executive Vice President for Vancouver, BC-based Intrawest Corporation in their Club Intrawest subsidiary. As well, he was VP, Sales and Marketing for Star Resorts and held senior management positions with Vacation International, Trendwest Resorts and other notable vacation ownership companies.

Simplicity International�s initial product offerings are currently being developed for its Private Portfolio Club and Enclaves brands.

Simplicity�s Enclaves offer private and intimate developments of whole-owned homes in distinctive architectural style and casual elegance. Enclaves combine private ownership with an overlay of high quality amenities and custom services. Simplicity International West Indies has just launched the development of the first Simplicity Enclave project, Tamarind Cove, with ten oceanfront 4-5 bedroom homes on the island of Nevis.

Simplicity�s Private Portfolio Club�s are one-of-a-kind collections of properties where primary usage is shared by a small, private group of families, dramatically increasing availability and exclusivity. Each Portfolio is tailored to the area in which its members live and focuses on drive-to or easy-to-fly-to destinations. The Private Portfolio Clubs will consist of non-equity and equity based membership clubs secured with trust structures.

Also on the list of Simplicity new brands to be rolled out are Mystique Hotels and Resorts and Aura Spas.

For more information about Simplicity and its first Enclave, Tamarind Cove, visit www.simplicityintl.com call 1-800-975-5177.

Contact:
John Schopfer / (610) 608-3790
Georgi Bohrod / (619) 696-8018

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Hospitality Newsmaker Alert�
Placement Dates: 10/12/06 � 12/12/06
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