Northbrook,
IL � September 2006 � Shell Vacations Club�West, LP has announced the names
of its top sales and marketing executives at its new Vino Bello Preview
Center in Napa, California.
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| Perry
Bergelt, Regional Director of Sales and Marketing for Shell Vacations Club�West
has selected managers for the company�s newest property, which opened in
mid-July.
�We
have assembled our company�s top professionals in Napa,� said Bergelt.
�This includes seasoned sales and administrative talent who have proven
themselves within our system.�
Northern
California Director of Sales Butch Roller heads the sales team at Vino
Bello. With Shell Vacations Club (SVC) over five years, Roller also continues
to direct sales operations at the company�s Cannery Preview Center in San
Francisco. |
Perry Bergelt
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Managers
from SVC-West assigned to the Vino Bello Preview Center are Director of
Sales Jonathon Henriques and Senior Sales Manager Mike Hernandez. The two
veterans of the vacation ownership industry assist Roller by leading the
sales line. SVC-West Sales Managers at the Vino Bello are Brandon Gonzales
and Sean McNicholas, also previously associated with the company at its
San Francisco Preview Center. Newly appointed regional customer service
and verification loan officer Mindy Mc Gowan directs quality customer care
and contracting in Northern California.
Adds
Bergelt, �One of our sales professionals in the Napa Valley is Michael
Crouch, whose father was one of the founding members of Hyatt Hotels in
1957. Michael came to us with what could be described as a �vacation pedigree�.
He joined the SVC team after extensive research into the timeshare and
vacation club products and knew he wanted to be a part of the Shell Vacations�
success story. We are pleased to have him at Vino Bello.�
John
Carter, Regional Director of marketing for SVC-West, and his marketing
team have forged alliances that will bring 30,000 visitors to the region
in the next year.�
Adds
Bergelt, �Under John Carter�s guidance, our marketing programs with local
businesses are positive situations for everyone involved. The programs
lead customers to participating businesses, which � in turn � allow us
to generate tours from their locations. Everyone wins.�
Every
marketing effort is initiated with the objective of directing dollars back
to local businesses. Napa Valley SVC-West alliances include the Napa Valley
Wine Train, the Chardonnay Golf course, California Wine Tours, Sonoma Wine
Tours, the Martini House, Hurley�s and the Napa Tourist Bureau.
Phase
I of Vino Bello, which opened in July, includes twelve one-bedroom units
and 52 two-bedroom-two bath lock-off units, for a total of 116 keys. The
interior design features an old world Tuscan theme, with custom furnishings,
top-of-the-line kitchens with stainless steel appliances, granite counter
tops, luxurious bedding, fireplaces and private balconies. All units have
a 37� flat panel wall-mounted TV in the living room and wall-mounted TVs
in each of the bedrooms. In addition to the luxurious furnishings, the
sales center and guest units feature a variety of artwork created by local
Napa Valley artists.
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Adds
Bergelt, �Shell Vacations� 112,000 owners/members are very excited about
the opportunity to vacation in Napa and have already booked over 1,500
mini-vacations for the coming months. Also, our actual sales have already
doubled initial projections with a real buzz of excitement being created
throughout the company.�
By
treating employees with the highest respect and continuing to provide top
performers with some of the industry�s highest commissions, Bergelt says
SVC-West has retained these valued staff members for many years. Most of
them previously worked at the SVC-West Preview Center, overlooking San
Francisco Bay and Alcatraz and featuring high tech Interactive sales presentations.
At the Cannery office, which welcomes vacationers from many countries,
the sales staff has also adapted to the customers� needs with over 30 languages
spoken by the sales staff. Bergelt can be reached at 602-300-5113.
Shell
Vacations is respected as one of the leading independent vacation ownership
developers, with over 2,000 employees and 23 vacation ownership resorts
located from Hawaii to Eastern Canada. Other California resorts include:
The Inn at the Opera, The Suites at Fisherman�s Wharf, the Donatello Hotel
in San Francisco and Peacock Suites in Anaheim.
For
additional information, please visit
For Additional
Information Contact:
Perry
Bergelt (602) 300-5113
or
Marge Lennon (239) 482-3891
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