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Major Enhancements Implemented For Leisure Travel Directory
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Downers Grove, IL � September 2003 � Premier Tourism Marketing announced a major enhancement to its Leisure Travel Directory publication with the launch of the new www.leisuretraveldirectory.com web site.

Leisure Travel Directory debuted in January 2002 as a print and on-line reference directory for the group travel community, and has witnessed a strong 22% growth rate in 2003, despite harsh economic conditions that prevail within the industry. This latest enhancement to the product�s web capabilities increases functionality for both group travel planners that use the site, and suppliers interested in attracting more group business.

Key features of the new site include:

  • Complimentary on-line registration for all travel suppliers, with a secure, password protected environment and credit card payment processing capabilities for Enhanced and Premier level listings.
  • Enhanced navigational elements that makes finding suppliers quick and easy.
  • Special Offers Database where suppliers can submit special group offers or promotions. The specials will appear both on the web site and in Going Places - Premier Tourism Marketing�s e-newsletter distributed to over 4,000 group travel organizers.
Leisure Travel Directory breaks out suppliers into categories, making the process of researching and comparing suppliers quick and easy for group planners. Sectors covered include: Tour Attractions (January); Festivals & Events (February); Live Theater (March); Cruise Lines (April); Gaming (May); Dining (June); Tour Operators and Receptives (July); International Tourism Offices (August); Scenic Rail Travel and Sightseeing Cruises (September); Cruise Lines (October); Tourism Offices and Visitor�s Bureaus (November); and Hotels & Resorts (December).

�Leisure Travel Directory is a supplier�s answer to increased exposure and more efficient sales in the growing group travel marketplace,� explained Jeffrey Gayduk, president of Premier Tourism Marketing. �By combining tradition print, on-line and trade show exposure at over a dozen major industry shows, our directories envelop the marketplace like no other product. Readers like it as a resource because it�s focused on the group travel industry. They go directly to their source of interest.�

John Kloster, Vice President of Premier Tourism Marketing continued, �The on-line directories consolidate all the information a group travel planner needs in one place in an incredibly easy to use format, complete with search engines, special offers, banner advertising and hyperlinks directly to participating suppliers. It�s now practical to plan an entire group trip on-line.�

Leisure Travel Directory is distributed to over 27,000 group travel planners in print and at over a dozen major travel industry shows annually. Currently the web site receives over 8,000 visits from group travel planners per month. Over 1,000 suppliers have already registered on the new leisuretraveldirectory.com. Registration is free to all travel industry suppliers. Enhanced listings run $79 annually ($95 after January 1), and Premier level participation starts at just $605 annually, including a print ad in the corresponding directory along with a host of other benefits.

About Premier Tourism Marketing
Premier Tourism Marketing is a leading publisher of trade journals, web sites and e-newsletters for the group travel industry, with a total circulation of 27,000 group travel organizers. Readership includes travel planners representing religious groups, banks and credit unions, retirement clubs, special interest and alumni groups, plus tour operators, bus companies and travel agents that serve the market. The firm is a four-time winner of the Mature Media Awards for journalism excellence in travel trade magazines. For more information about Leisure Travel Directory and Premier Tourism Marketing publications, visit www.leisuretraveldirectory.com, www.premiertourismmarketing.com or call the firm�s headquarters at 630-964-1431.

Contact: Jeffrey Gayduk
jeffg@premiertourismmmarketing.com
630-964-1431

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