The introductory benefits include a travel protection plan for group members that pays generous referral fees, a member-only newsletter, an online community that includes message boards, links, reference section and expert advice. Other features are exclusive discounts on services such as office supplies, computers, overnight shipping, etc., teleseminars, reduced rates on travel books and seminars in print, bonus commissions from leading tour and receptive operators, and exclusive fam trips and discounted seminar and conference invitations. The annual dues are $95, with 5% of the dues going to the Travelers Conservation Foundation to help preserve our world�s treasures. GO also has some programs that pay GO Buck$. These are rewards that can be applied towards dues, seminars in print, business builders, fam trips and educational events. As the membership grows, our plan is to expand the offerings, with educational conferences, a preferred supplier program, custom web sites and more. Click on the link below to learn more about GO.

Ready...Set..GO!

Advertising Is Just Salesmanship Multiplied, By Rich Harshaw
Your advertisement should act like an army of tiny salesmen. Think about it this way: if you play a radio ad that is heard by 50,000 people, that�s 50,000 chances to give a sales presentation. It�s not some big nebulous blob of people, it�s 50,000 separate individuals all hearing your ad in a �1 on 1� communication. Now think about this: if you had a chance to make a 60 second sales presentation 50,000 times to 50,000 individuals, what would you say to them during that one minute to give the most information, build the most confidence and the best case, and lower the risk of finding out more? What would you say? If you were there in person would you just say, �we exist...come buy from us for no justifiable, rational reason?�

So here�s the acid test: If you were talking live to a hot prospect, would you say the same thing your current advertisements say to convince him to buy from you? Or would you say something else instead? If you�d say something else, then you need to rethink your advertising strategy.

Read the entire article (more)...

Attention Hotels & Resorts � Your Chance To Reach Groups!
Attention hotels & resorts, would you like to reach more groups? Our inaugural Hotels and Resorts Directory is on-tap for December with special introductory savings of 25%. If your hotel property, management group or chain is seeking to increase its share of leisure group business, this is your opportunity to jump on-board and make a statement.

Questions about these directories? We have answers! E-Mail Us

Visit The New Leisuretraveldirectory.com
We�ve seen quite a flurry of activity on the new leisuretraveldirectory.com web site as suppliers world-wide are jumping on-line and registering their company in the secure login environment. If you�ve not already registered, go on-line today - remember there�s no charge to be on the web site with a �Basic Listing.�

Or, for just $79 a year you�ll receive an �Enhanced Listing� in the on-line and print directory (remember, each directory is also distributed to 27,000 group travel planners as a supplement to LGT and TT Magazines) of your chosen category, URL and e-mail links, descriptive copy and also the ability to place special offers on- line.

We have reserved �Premier Level� participation for those that advertise in the print version of Leisure Travel Directory, or really, really good advertisers in Leisure Group Travel and/or Travel Tips. Benefits here include top-tier placement in the directory, logo next to your listing, extended copy including rates, hours of service, etc., plus the ability to place up to three special offers on-line.

Registration is Free! Be sure to visit www.leisuretraveldirectory.com/advertise.html.

Turn Back The Clock (04planner.jpg)
No, we can�t make you young again, but we can save you up to 15% on your advertising. Reserve your 2004 advertising space in Leisure Group Travel, TRAVEL Tips or Leisure Travel Directory by October 31st and you can take advantage of 2003 rates. It�s a great way to save on your advertising by locking in on low 2003 rates before the �04 rates come into effect. Contact your regional sales manger for details.

Now before you go and get all mad at us for raising rates, our advertising rates still represent the best cost-per-qualified impression in the group travel industry. Combine that with our exclusive guaranteed leads program, and it�s little wonder that even in this difficult economic enviornment our page counts (the number of magazine pages we produce) are up by 15.5% over last year while our major competitors have dropped by as much as 25%.

View our complete 2004 editorial calendar.

Look For Us At These Upcoming Shows
We�ll be attending the National Tour Association�s annual convention this November. Mention that you read FYI and we�ll have a nice gift for you at the booth. We will also be attending the Educational Travel Conference in Washington DC, February 5 - 7, 2004.

We�re proud to announce a continuation of our partnerships with two great shows for the group market next year - the Great American Road Show, held April 4-6 in Pigeon Forge and Cruise, Tour & Travel Expo in Minneapolis/St. Paul on April 14th. We�ve also just heard that Cruise, Tour and Travel Expo is expanding out to Sacramento next fall, great news for all of you who want more business from the West.

Are there any shows you�re attending that we should know about? Drop us an e-mail and let us know what you�re up to!

About Premier Tourism Marketing
Premier Tourism Marketing is a leading publisher of trade journals, web sites and e-newsletters for the group travel industry, with a total circulation of 27,000 group travel organizers. Readership includes travel planners representing religious groups, banks and credit unions, retirement clubs, special interest and alumni groups, plus tour operators, bus companies and travel agents that serve the market. The firm is a four-time winner of the Mature Media Awards for journalism excellence in travel trade magazines. For more information about the company, visit premiertourismmarketing.com.

Contact: John Kloster
johnk@premiertourismmmarketing.com
630-964-1431