September�s not just back-to-school month, but back- to-trade show month for the travel industry. Not that August wasn�t hopping! If you were out and about last month, you may have seen us as a sponsor of the inaugural Travel Connections show in Western Pennsylvania, which attracted over 300 groups, and also the Great American Road Show held in the beautiful Straits of Mackinac. This month look for us at Eye for Travel and ITME both in our hometown of Chicago.

Our Goexperience.com site has an industry calendar for readers of our magazines and GO members. If you have an event you�re hosting, trade show or fam trip, lets us know and we�ll post it at no charge.

Book Your 2005 Advertising Now and Save!
Here�s a great way to save on next year�s advertising. Book your 2005 advertising in Leisure Group Travel, TRAVEL Tips and Leisure Travel Directory by October 15 and take advantage of 2004 rates! There�s never been a better time to reach the group market, and there are no better choices than PTM publications. Our breadth and depth of subscribers are only matched by our unconditional advertising guarantee - you will get leads or we�ll rerun your ad until you do. Nobody else has our readers and nobody else has our guarantee!

Be sure to ask about our integrated marketing opportunities which include Special Advertising Sections, Electronic Marketing, Co-ops, Direct Mail Services and membership in GO, North America�s fastest growing organization for group travel organizers.

Request your 2005 advertising planner.

Clear, Compelling, and Concise by Tom Sant
Ever get a sales letter and wonder, �So what? Why should I care?� Ever get a proposal and groan at the thought of reading the whole thing? Persuasive messages are characterized by the three C�s: Clear, Compelling, and Concise. Here are three tips to help you write more persuasively.
Read the entire article...

New Corporate Web site Launched
Our new Web site debuts today. Check it out for easy links to our editorial calendar, information about each of our print publications, emarketing and direct mail opportunities, plus GO. There�s also an archive section for the FYI newsletter in the press room and a Group Market Facts page which tells the compelling story of why every marketer needs a dedicated group marketing strategy. Visit the new PTM Web site.

Learning Experience Student & Youth Supplement
Our next student and youth supplement is coming up this December. Special features include:
1) Youth Sports Travel
2) Student-friendly Events & Activities
3) Unique Places to Perform
4) Emerging Destinations

If your destination/company has attractions or performance venues suitable for the above topics, we want to hear from you!

Also, special advertising rates have been established. It�s a great opportunity to reach 15,000 + youth travel organizers. Contact us today via e-mail.

Upcoming Editorial Features
Don�t miss out on upcoming important features covering your destination or category, there�s something for everyone. Our rock solid lead guarantee means you will receive group leads or we�ll re-run your ad until you do. It�s our exclusive Advertising Guarantee!

Leisure Group Travel
December �04:
Domestic: Wisconsin, Virginia, St. Louis, New England, West Coast States
International: South & Central America
Special Interest: Young Adult & Student Travel, Civil War Sites
Directory Supplements: Tourism Offices (CVB�s), Hotels & Resorts

February �05
State Features: Tennessee, Washington
City Focus: Atlanta
Regional Updates: Frontier & Mountain West States/Western Canada, Mid-Atlantic
International Dateline: Western Europe, Caribbean
Special Interest: Packaging Beaches
Directory Supplements: Festivals & Events, Tour Attractions

April �05
State Features: Pennsylvania, California
City Focus: Baltimore
Regional Update: Great Lakes/Midwest, Travel South Update
International Dateline: British Isles, Africa
Special Interest: Experiential Travel
Directory Supplements: Cruise, Theater

June �05
State Features: Missouri, Nebraska
City Focus: Texas Hill Country
Regional Update: New England, West Coast States, Eastern & Central Canada
International Dateline: Asia/South Pacific, E. Europe
Special Interest: Underground Railroad Sites
Directory Supplements: Dining, Gaming

Complete 2005 Editorial Calendar Available!

TRAVEL Tips
November:
California, Nebraska, Kansas, Wyoming, Hawaii, Nevada, Victoria, Oregon�s Coast
Columns: Scenic Rail, Casinos
Directory Supplements: Cruise, Tourism Offices/CVB�s

January �05
State Features: New Mexico, Wyoming, Kansas, Washington, Texas
City Focus: San Francisco/San Jose/Sacramento, Omaha
Special Interest: Wellness Travel
Columns: Guide Posts
Directory Supplements: Hotels & Resorts, Tour Attractions

March �05
State Features: California, Alaska, Oklahoma, Dakotas, Montana, Hawaii
City Focus: Colorado Springs/Ft. Collins, Cheyenne/Laramie
Special Interest: Prisons & Jails
Columns: Rail, Casinos
Directory Supplements: Theater, Festivals & Events

May �05
State Features: Oregon, Nebraska, Kansas, Utah, Colorado
City Focus: Phoenix/Scottsdale, Los Angeles
Special Interest: Golf Destinations
Columns: Guide Posts
Directory Supplements: Cruise, Casinos

Complete 2005 Editorial Calendar Available!

Now's a great time to plan your �05 ad program - contact us today!

About Premier Tourism Marketing
Premier Tourism Marketing is a leading publisher of trade journals, web sites and e-newsletters for the group travel industry, with a total circulation of 27,000 group travel organizers. Readership includes travel planners representing religious groups, banks and credit unions, retirement clubs, special interest and alumni groups, plus tour operators, bus companies and travel agents that serve the market. The firm is the Grand Prize Winner in the North American Travel Journalists Association Awards. For more information about the company, visit premiertourismmarketing.com.

Contact: Jeff Gayduk
jeffg@premiertourismmarketing.com
630-964-1431