I�m a little later than usual this month with FYI but...I have a good excuse. See, I�m not sleeping much lately. And I have only one person to pin it on, Liam. All 6 lbs. 14 oz. of him, and growing every minute it seems. I�m not meaning to complain here, I wouldn�t trade it for the world. He�s just such an adorable addition to the family, check out for yourself � he already has his own web page, just like his dad!

The dog days of summer are here, but there�s lots going on in the industry. Read more to find out.

2005 Advertising Planner Now Available
Our 2005 Advertising Planner is now available for Leisure Group Travel, TRAVEL Tips, Leisure Travel Directory, The Learning Experience and our Custom Publishing Division.

Overall this piece does a better job of highlighting our Integrated Marketing Opportunities which include Special Advertising Sections, Electronic Marketing, Co-ops, Direct Mail Services and membership in GO, North America�s fastest growing organization for group travel organizers. Integrated marketing is not just a buzz-word, it�s being able to deliver your consistent brand message across multiple platforms, which will result in increased performance.

We have spent the better part of four years building communication channels that allow you to reach those that plan groups, the core piece of which is our print magazines - but we�re smart enough to know that�s not the beginning and end. Request your 2005 advertising planner.

A Great Opportunity for Tourism Offices
Our annual Directory of North American Tourism Offices promises to be our best ever! Published as a special supplement to the 27,000 readers of Leisure Group Travel and TRAVEL Tips, on-line at leisuretraveldirectory.com, plus a bonus distribution at major industry trade shows and conferences (like two great shows this August, Travel Connections in W. PA with 600 group leaders, and the Great American Road Show in Mackinac).

If you�re a tourism office this is your best opportunity of the year to reach groups, especially as they will use this guide throughout 2005 to find group friendly destinations � you shouldn�t miss out. Any tourism office that takes out a ½ page or larger ad is eligible for a Free Destination Showcase Editorial Profile, equal to the size of your ad. So, buy a ½ page ad ($2,610), get a ½ page Destination Showcase! Buy a full-page ad, get a full-page Destination Showcase ($3,660)! If you don�t have advertising funds available you can take an Enhanced Listing for just $95 annually.

Email us for complete details and sign-up forms; preferred positions are nearly sold out!

PTM Announces Two New Hirings
We are happy to announce two important additions to our sales and marketing team.

Kathryn (Kitty) Cayo has joined us as a Regional Sales Manager covering Pennsylvania and New York State. She is a veteran of broadcast TV and radio and was also involved in promotions. Most recently she was communications director of the Chautauqua County, NY CVB. E-mail Kitty.

Ellen Klesta joins our headquarters staff in Downers Grove and will be performing both sales and marketing/pr management for us. She has a strong background in the tourism industry which includes the DuPage County (IL) CVB, as well as head of group sales for two Chicago-area casinos. Ellen�s also worked as a media buyer for a Chicago ad agency. E-mail Ellen.

New York City Hosted a Record Number of Visitors In 2003
New York is a bellweather of the U.S. tourism industry, therefore their �03 report is worth sharing.

As some segments grew rapidly, others fell off or continued to sag. There was a 7% increase in tourism over the previous year with a total visitor count of 37,830,000. Domestic travel, which has risen 12% since 2000, again carried the day with a 9% gain, an additional 3 million visitors, during the year.

International travel has continued to decline, the city has seen a 29% net drop in the international market since 2000. Family travel soared to new record highs on the strength of the domestic leisure market topping 12 million, a 13.6% increase over last year. Cultural travel to the city declined for the first time since 9/11. Overnight stays in NYC are increasing in number up 7% to 20.8 million trips. Overnight visitors have increased their share of market to 55% in the past few years continuing a trend away from the daytrip and the near neighbor origin markets. The average stay in New York City climbed to 2.9 days from only 2 days last year. Domestic business travel began to pick up, gaining 4.2% (up 310,000 visits), but at 8,010,000 still well below peak levels. Domestic group business reached 3,369,000 visits and is well above levels reached during the business boom (1999-2000).

Looking inside the numbers it�s critical to note that the key markets that spurred this growth were leisure travelers coming from outside contiguous states, which flys in the face of how many destinations have resorted to marketing these past two years, eschewing domestic leisure for �regional marketing� and chasing after the shrinking citywide and large convention market.

The Learning Experience Grows
Our first special feature on young adult and student performance trips this June was a huge hit! Coverage included articles on Emerging Destinations, Adventures in Learning, Successful Fundraising and Performance Venues for Groups.

Our next supplement is scheduled for December with a special feature scheduled on youth sports travel. Reach over 15,000 qualified youth travel planners in this section with the best rates in the market! Contact us for rates.

Upcoming Editorial Features
Don�t miss out on upcoming important features covering your destination or category, there�s something for everyone. Our rock solid lead guarantee means you will receive group leads or we�ll re-run your ad until you do. It�s our exclusive Advertising Guarantee!

Leisure Group Travel
October:
This will be our biggest issue of the year!!
Domestic: Connecticut, Oregon, Washington DC, Midwest & Southeast Updates
International: British Isles
Special Interest: Agri-tourism
Supplement: Cruise Lines, Scenic Rail & Sightseeing Cruises

December:
Domestic: Wisconsin, Virginia, St. Louis, New England, West Coast States
International: South & Central America
Special Interest: Young Adult & Student Travel, Civil War Sites
Supplement: Tourism Offices, Hotels & Resorts

Complete 2005 Editorial Calendar Available!

TRAVEL Tips
September:
Alaska, Arizona, Oklahoma, Utah, Dakotas, British Columbia, Custer Country, Galveston, Following Migrations
Columns: Guideposts (tour news)
Supplements: International Tourist Offices, Scenic Rail and Sightseeing Cruises

November:
California, Nebraska, Kansas, Wyoming, Hawaii, Nevada, Victoria, Oregon�s Coast
Columns: Scenic Rail, Casinos
Supplements: Cruise, Tourism Offices/CVB�s

Complete 2005 Editorial Calendar Available!

Our October edition closes in less than two weeks � book your ad space today!

About Premier Tourism Marketing
Premier Tourism Marketing is a leading publisher of trade journals, web sites and e-newsletters for the group travel industry, with a total circulation of 27,000 group travel organizers. Readership includes travel planners representing religious groups, banks and credit unions, retirement clubs, special interest and alumni groups, plus tour operators, bus companies and travel agents that serve the market. The firm is the Grand Prize Winner in the North American Travel Journalists Association Awards. For more information about the company, visit premiertourismmarketing.com.

Contact: Jeff Gayduk
jeffg@premiertourismmarketing.com
630-964-1431