Beware of the Ides of March, at least if you�re part of our magazine production team! We�re hard at work producing April�s Leisure Group Travel, which I�m delighted to say will be our largest ever, eclipsing even December�s blockbuster edition.

Things are hopping here at PTM! On the heels of our April edition we debut Prep Traveler in May, an exciting new publication for youth performance and sports travel groups - there�s nothing else like it! In June, we�ll unveil a unique redesign of Leisure Group Travel. Our flagship publication has been �under the knife� for the past six months, undergoing both cosmetic and editorial enhancements that promise to deliver even better resources to our readership, and results to our advertisers.

PTM Featured in Wall Street Journal
The February 25th edition of the Wall Street Journal featured and article about the development of the religious travel market, going from a small niche market to mainstream. Churches are now using group travel to build fellowship and community, and this market has developed far beyond traditional pilgrimages.

Large tour companies like Globus are now creating specific divisions for religious travel groups, and as we have reported in FYI (and we�re quoted in the article) the number of religious organizations running organized group travel has steadily increased, and they make up an increasingly higher percentage of our subscriber base.

2005 Annual Gaming Directory - Closes next week!
Our 2005 annual Gaming Directory (published in May) will be used by group planners as they seek group- friendly casinos. It reaches the 27,000 readers of Leisure Group Travel and TRAVELtips, plus over 7,000 visitors use the online directory each month to find group-friendly suppliers.

If your casino is looking to increase your leisure group business, this is the best opportunity of the year to reach planners. Advertising rates start at $725, Enhanced Directory Listings are just $95 annually. Contact your sales representative today, or click on the link below to request more information. Contact us today!

Secure your Booth or Sponsorship for the GO Show, September 16-18, 2005!
Buyer registration has been brisk for the inaugural GO Show. This event will be the first to bring all segments of the group market together in an educational and networking environment. This 3-day event will be held at the Indian Lakes Resort just west of Chicago.

This will be a unique opportunity to meet with travel planners from tour operators, travel agencies, bank travel clubs, religious groups, hospitals and alumni, all members of the fastest growing group travel organization in America. Trade show booths are just $675 (advertisers save $150), and select sponsorships are available from just $250.

Contact our office at 630-964-1431, or link to the GO Show below to learn more about this exciting new event for the group travel industry! Booth Space is Limited, Secure Your Spot Today!

Color and Graphics in Proposals � By Tom Sant
One of the mottos I�ve always liked is one I heard at Procter & Gamble: �The package is part of the product.� So how well packaged is your sales message?

There are several factors that contribute to a good package: page layout, legibility of the font, and use of white space. But, two of the more important tools you can use are color and graphics.

Research indicates that using color and graphics can increase the reader�s interest, enhance retention, and improve comprehension. In fact, the results showed the following impact from color:

• Increases comprehension up to 73%
• Increases retention and recall 55% to 78%
• Increases motivation up to 80%
• Sells products and ideas 55% to 85% more effectively

Print + Web = Better Results
Since we debuted our online editions of print magazines late last year they�ve been a hit with readers.

Each article, column and regional update is archived online the magazine website, in EXACTLY the same fashion as it appeared in print. That means, as an advertiser, your marketing message is being seen online in the same EXACT format as the print edition.

For example, in the last 30 days, February�s edition of Leisure Group Travel has received over 1,100 page views from group travel organizers, and feature articles have been downloaded 165 times.

We are the only publisher that�s delivering real content in print and online, extending your brand image, shelf life and ultimately delivering more groups to your doorstep. Branding experts confirm there�s no better way to establish your identity than continuity of message across multiple platforms.

Watch for further developments as we employ content licensing agreements with partner travel websites. Check out Leisure Group Travel�s online edition.

Make Your Advertising Plans Now!
GO member Jade Smith says about Leisure Group Travel:
Just got my February copy of LGT yesterday. Could hardly put it down last night...thank you for your article in �From the Back of the Bus�. I appreciate your taking a stand on such an important issue!

We pride ourselves in creating publications that are interesting to read, and help our readers create better group travel products. Check out what�s coming up your area over the next few months and position yourself squarely in front of them:

Leisure Group Travel

June �05
State Features: Missouri, Nebraska
City Focus: Texas Hill Country
Regional Update: New England, West Coast States, Eastern & Central Canada
International Dateline: Asia/South Pacific, E. Europe
Special Interest: Underground Railroad Sites
Directory Supplements: Dining, Gaming

August �05
State Features: Arkansas, Maine
City Focus: Chicago
Regional Update: Frontier & Mountain West, Mid- Atlantic
International Dateline: British Isles, Africa
Special Interest: Historic Homes & Gardens
Directory Supplements: International Tourist Boards, Tour & Receptive Operators

October �05
State Features: New York, Nevada
City Focus: Boston
Regional Update: Midwest/Great Lakes, Southeastern States
International Dateline: Western Europe, Latin America
Special Interest: Winter Trip Ideas
Directory Supplements: Cruise, Scenic Rail & Sightseeing Cruises

December �05
State Features: Kentucky, Louisiana
City Focus: Philadelphia
Regional Update: New England, Eastern Canada, West Coast
International Dateline: Asia/South Pacific, Caribbean America
Special Interest: Haunted Places
Directory Supplements: Tourism Offices (CVB�s), Hotels & Resorts Sightseeing Cruises

Complete 2005 Leisure Group Travel Editorial Calendar Available!

Prep Traveler � Debuts May 2005!
Opportunities for destinations, attractions, hotels & resorts, tour operators and fundraising companies! Learn more.

TRAVELtips

May �05
State Features: Oregon, Nebraska, Kansas, Utah, Colorado
City Focus: Phoenix/Scottsdale, Los Angeles
Special Interest: Golf Destinations
Columns: Guide Posts
Directory Supplements: Cruise, Casinos

Request your media planner today!
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About Premier Tourism Marketing
Premier Tourism Marketing is a leading publisher of trade journals, web sites and e-newsletters for the group travel industry, with a total circulation of 53,000 group travel organizers. Readership includes travel planners representing religious groups, banks and credit unions, retirement clubs, special interest and alumni groups, plus tour operators, bus companies and travel agents that serve the market. The firm is a four-time winner of the Mature Media Awards for journalism excellence in travel trade magazines. For more information about the company, visit premiertourismmarketing.com.
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Contact: Jeff Gayduk
jeffg@premiertourismmarketing.com
630-964-1431