This Hospitality Industry newsletter (issued approximately every two
weeks) is authored by Lou Taverna. An ongoing effort is made to lead
the industry by example - removal is blatantly easy. Just ask. We do
not wish to be a part of your e-mail inbox, if you really don't want
us there...

===================
HITS VS. PAGE VIEWS
===================
So much is said about �how many hits,� a particular web site (or web
specific page) gathers we thought we�d help set the record straight.
�Hits� is usually the widely commented on misnomer, by those seeking
to generate hype for a given web advertising placement. Attention to
�page views,� is a far better gauge of how well a site is performing
overall. The reason; if some web master places two graphic images on
a specific web page, anyone visiting that page will be recorded with
three (3) �hits� (two for the graphics and one for the actual page).
So a site with a dozen images loading (like a book catalog) could be
producing 13 hits while the only meaningful data is that one page is
recorded as being viewed. Seeing the pattern? Someone offering you a
block of advertising that generates 1,000 hits/day might really mean
that your copy is only being viewed 250 times/day (using 4 hits as a
typical average per page). Make sure you understand the nomenclature
being bandied about by those looking for your advertising dollars.

=================
STEP BACK IN TIME
=================
We know that many readers rarely make it to the archives offered for
any past newsletter issue. Many of you comment that there is only so
much time in a day � so we�re giving you a quick recap of those most
visited suggestions and files we�ve offered.  Number one on the list
has to do with the formatting of e-mail (in plain text). Since March
2000 this page has been visited approximately 6,000 times. Those who
use Outlook/Outlook Express will be especially pleased with the con-
tent. https://hospitality-1st.com/plain-text.html

Next on our list deals with the proper display of the US flag. What?
https://hospitality-1st.com/PressNews/FlagCode.html brings you the US
Flag Code. Those of you hosting meetings (or renting meeting spaces)
can get a visual representation, which might aid your setup process.
https://hospitality-1st.com/PressNews/US-Flag-Code.doc (right click),
is the same document but without the graphics included. Either makes
for a wonderful reference. By the way �- our flag has been displayed
continuously day and night [properly lit] since 2001. Tragedies have
a way of bringing out flag enthusiasm, patriotism shouldn�t be �part
time.� Have a look around your place of business, maybe you can lead
by example.

The third most popular file is our, �Public Relations Primer For The
Hospitality Industry,� authored on behalf of the Small Business Hos-
pitality Association (SBHA).  It has become a regular fixture within
the Press-News release section of Hospitality 1ST (sometimes visited
30-40 times a day) https://hospitality-1st.com/PressNews/pr-help.html
and https://hospitality-1st.com/PressNews/SBHA-PR-Help.doc (downloads
with a right-click of your mouse) are the two separate links depend-
ing on your personal preference.

==========
IN CLOSING
==========
Pleased to present eighty-nine (89) schools dedicated to hospitality
industry education. We appreciate those who share this link with any
colleagues,https://hospitality-1st.com/PressNews/Schools.html is the
ongoing -wholly dedicated- industry outreach effort that we sponsor.
This school resource page has no �publicly available� equal...

"We've Built The Bridge Of Hospitality" sm

Hakuna Matata,
Lou Taverna - Editor
Hospitality 1ST

Copyright 2003
Phone: (239) 226-7886 FL
Fax  : (815) 327-0918 Dedicated Travel Line