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The New York Times Travel Show
Announces Trade Seminars
Tourism Industry Conference for Travel Agents and
Tourism Suppliers To Be Held on Friday, February 27
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New York, NY � January 2004 � The New York Times Travel Show, presented by American Express, has announced its schedule of seminars for travel professionals who are attending the show. The Tourism Industry Conference, to be held Feb. 27, will be a daylong trade symposium for travel agents, tourism suppliers and travel associations, and will focus on key issues that are currently facing the travel industry, such as how to handle airport security alerts and how to increase business profits. The New York Times Travel Show, and the conference, will be held at the Jacob K. Javits Convention Center in New York City.

�The Tourism Industry Conference will bring to New York City a unique gathering of many of the most well-known and knowledgeable representatives of the travel business,� said Jyll F. Holzman, senior vice president, advertising, The New York Times. �This event provides a truly extraordinary opportunity for experts from every segment of the profession to explore the numerous trends that are transforming the operating premises of this multi-billion dollar sector.�

�The focal point for these discussions will be a series of seminars that will examine new and efficient business models, develop innovative strategies for responding to the security challenges that have become part of this tumultuous new era, and offer alternative answers to the complex problems currently confronting the travel profession,� continued Ms. Holzman.

The Tourism Industry Conference is supported by leading travel industry organizations, including the American Society of Travel Agents (ASTA), Caribbean Hotel Association, Caribbean Tourism Organization, Cruise Lines International Association (CLIA), Hospitality Sales & Marketing Association International (HSMAI), Modern Agent, the National Association of Commissioned Travel Agents (NACTA), NYC and Company, the Tourism Industry Association of America (TIA), the Travel Business Roundtable, The Travel Institute, the U.S. Tour Operators Association (USTOA) and the World Travel and Tourism Council. The conference consists of two tracks that professionals can follow: one for tourism suppliers and the other for travel agents.

The agenda is as follows:
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The Tourism Industry Conference is open to all travel industry professionals. The registration fee to attend this one-day program is $200 and there are discounts available for association members. A special discount fee of $55 is available for travel agents. Registration costs include breakfast, lunch, industry reception, all sessions and conference materials and entrance to the exhibition. Seating is limited � to register visit www.nytimes.com/travelshow.

The New York Times Travel Show is a major consumer exhibition as well as a trade event. It is designed to provide space for more than 250 exhibitors and will feature nine pavilions showcasing different regions of the world including Africa, Asia, Australia/South Pacific, Canada, the Caribbean, Europe, Mexico/Central America, South America and the United States. In addition, two industry pavilions will showcase exhibitors in the cruise and hotel sectors.

Throughout the weekend, public seminars by industry professionals and show exhibitors will address current tourism issues, practical travel advice and travel technology improvements. Competitions, giveaways, sweepstakes and a dive pool � complete with scuba lessons � provide added opportunities for both experienced and armchair travelers to get their feet wet.

Exhibitor packages for show participants include booth space and a listing in the show directory, which will be inserted in the Escapes section of The Times published on Friday, February 27. Multiple sponsorship levels include advertising opportunities in The New York Times that will provide extensive pre-show and on-site exposure. For more information about the show, or to become a sponsor or an exhibitor, please log on to www.nytimes.com/travelshow.

The New York Times Company (NYSE: NYT), a leading media company with 2002 revenues of $3.1 billion, includes The New York Times, The International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the third consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune�s 2002 list of America�s Most Admired Companies. In 2003 the Company was named by Fortune as one of the 100 Best Companies to Work For. The Company�s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Contacts:
Betsy Areddy, The New York Times
212-556-7633
Toby Usnik, The New York Times Company
212-556-4425
This release can be downloaded from www.nytco.com and www.nytco.com/community.
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