| Milwaukee, WI & Sanibel,
FL � January 2008 � The Hospitality Sales & Marketing Association International
(HSMAI), the world's largest and most respected organization of tourism
marketing professionals and experts, has presented NOISE
four Adrian Awards, signifiying excellence in travel and tourism marketing
in 2007. The Adrian Awards compentition, now in its 51st year, attracted
more than 1,300 entries from hospitality organizations and marketing agencies
worldwide. Awards will be presented at a gala event in New York City the
end of January.
The Adrian Awards presented
to NOISE include:
Gold: �Tween Waters Inn,
�Contest and Sweepstakes.�
This award was presented
for a multi-media campaign, conducted with strategic partner USA3000 Airlines,
entitled �Two Tickets to Paradise.� Over the course of three campaigns
throughout 2007, �Tween Waters Inn and USA3000 Airlines gathered more than
40,000 new e-mail addresses to their respective databases as a result of
the promotion.
Silver: �Tween Waters
Inn, �Guest Room Advertising.�
This award was presented
for the 2007 �Tween Waters Inn print campaign that targeted both leisure
and business travelers. Under a new global branding statement|�|�Shouldn't
every day be this good?�|�|NOISE
produced a multi-part, visually and verbally experiential campaign that
contrasted Captiva's fascinating, colorful past with the island's beautiful,
memorable present. The campaign continues into 2008 and is themed �Once
Upon Our Island.�
Silver, �Tween Waters
Inn: �Web Marketing, Contests and Sweepstakes.�
This award was presented
to �Tween Waters Inn, in conjunction with USA3000 Airlines, for the online
marketing and promotional tactics of the aforementioned �Two Tickets to
Paradise� campaign. These tactics included web banner ads, e-mail banner
ads, e-blasts, web landing page and web contest entry page.
Bronze, Florida Repertory
Theatre, �Attractions, Print Campaign.�
This award was presented
for the Florida Rep's outstanding 2007 branding campaign entitled �All
the World's on Stage.� This predominantly print media campaign (presented
below or click here) was utilized to create awareness of and interest in
the Florida Rep, as well as to create sales for both season tickets (or
bundle packages), and individual performances. This campaign was also (earlier
in 2007) named Southwest Florida's best campaign for the performing arts.
Ticket sales for the Florida Rep increased 8% versus the previous year.
About NOISE
NOISE Inc. Branding is
a 21-years-smart, multi-media branding communications agency with offices
in Milwaukee, Wisconsin and Sanibel Island, Florida. NOISE serves a national
client base with integrated, stragetic communications including brand building,
advertising, public relations, web marketing, sales promotion and media
marketing. NOISE specializes in marketing for travel/tourism, health care,
retail, real estate, higher education, food, beverage, finance, insurance,
telecommunications, teledata, recreation and entertainment, disabilities
and faith-based organizations. NOISE offers a free, value-added monthly
newsletter �Trendspottings� available by simply emailing johns@make-noise.com.
You can also view this research online at trendspottings.com,
or visit make-noise.com.
|
Contact:
NOISE, Inc.
John
Sprecher
Chairman > Chief Creative
Officer
T: 239-395-9555 |
