McCormick(R) Gourmet Collection(TM)
Introduces 22 New Herbs, Spices and Blends At The FMI Show
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Hunt Valley, MD � May 2001 � America's love affair with bigger and bolder flavors is stronger than ever. Growing interest in ethnic tastes as people eat out and travel more has resulted in a more adventuresome palette. To answer America's flavor craving, McCormick & Company, Inc. is introducing McCormick® Gourmet Collection(TM) -- a line of gourmet herbs, spices and blends that features a new name, new packaging and 22 new premium products -- to help consumers prepare worldly dishes at home. The line is being introduced at the Food Marketing Institute (FMI) Show.

McCormick Gourmet Collection provides an exotic flavor adventure in every bottle. McCormick's spice experts travel the globe to find the finest, most exotic and robust herbs and spices available in keeping with today's food trends. From the thyme plants of France to the cinnamon trees of Saigon, McCormick works with growers to harvest the highest quality herbs and spices in the world straight from the source.

�More and more consumers are tasting ethnic dishes with great flavors at restaurants,� says Laurie Harrsen, director of consumer affairs at McCormick & Company, Inc. �With the new McCormick Gourmet Collection, consumers are able to add ethnic flavors to every day meals so they can create their own flavor adventure at home.�

In addition to the current selection of 85 items in the gourmet line of products, McCormick is introducing 22 new herbs, spices and blends, including eight 100% organic products. Look for unique items such as wasabi, garam masala, crushed rosemary, lemon grass and chipotle chile pepper to add authentic flavor to meals. The complete list of new items is:

Herbs and Spices Blends 100% Organic
Ancho Chile Pepper Cajun Seasoning Organic Basil Leaves
Chipotle Chile Pepper Fajita Seasoning Organic Dill Weed
Lemon Grass Garam Masala Organic Garlic Powder
Crushed Rosemary Greek Seasoning Organic Oregano Leaves
Wasabi Powder Jamaican Jerk Seasoning Organic Parsley Flakes
Pesto Seasoning Organic Rosemary Leaves
Red Curry Seasoning Organic Sage Rubbed
Seafood Seasoning Organic Thyme Leaves
Szechwan Seasoning

The new McCormick Gourmet Collection will be available at grocery stores nationwide in fall 2001. The average suggested retail price is $3.98.

McCormick & Company, Inc. was founded in 1889 in Baltimore, Maryland and today is the largest spice company in the world. In the United States, it markets products under the McCormick, Produce Partners, Golden Dipt, and Old Bay brand names.

Contact:
Laurie Harrsen
laurie_harrsen@mccormick.com
410-527-8753

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Placement Dates: 05/06/01 - 07/06/01
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