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Los
Angeles Tourism Board Makes Debut as New Name
for
LA INC. The Los Angeles Convention and Visitors Bureau
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The
Fresh Identity is Part of a Repositioning Strategy
to
Draw More Visitors and Convention Attendees to the City
Los
Angeles Tourism Board Makes Debut as New Name for LA INC. The Los Angeles
Convention and Visitors Bureau
Los
Angeles, CA � April 2012 / Hospitality 1ST / Los Angeles has unveiled a
fresh, new identity for visitors and convention attendees, with LA INC.
The Los Angeles Convention and Visitors Bureau changing its name to the
Los
Angeles Tourism & Convention Board.
�We
spent a great deal of time discussing the merits of reframing our organization�s
name to make it more consistent with our strategic goal of capturing more
convention, meeting, and leisure tourism business,� said Mark Liberman,
president and CEO of Los Angeles Tourism.
Liberman
added: �Our former name, LA INC., did not reference the industry that we
serve, nor did it clearly delineate our Los Angeles geography to our growing
number of international visitors,� noting that, in 2011, the number of
international visitors to Los Angeles jumped 6.7 percent over the previous
year, to 5.9 million. In 2011, Los Angeles led the country in the growth
of in-bound overseas arrivals, reinforcing the City�s growing popularity
among overseas tourists.
Don
Skeoch, chief marketing officer for Los Angeles Tourism said: �With an
estimated 43 million total visitors, Los Angeles presently ranks third
behind Orlando and New York City as one of the country�s leading tourist
destinations; and in 2012, we anticipate establishing a new record for
tourism in the City, with nearly 45 million visitors.� Moreover, tourism
is a leading industry in Los Angeles, providing one out of every 10 jobs
throughout the destination.
The
new name is coupled with a new logo (above), which Los Angeles Tourism�s
marketing team created in partnership with advertising agency Campbell-Ewald
in repositioning and rebranding Los Angeles.
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About
Los Angeles Tourism & Convention Board
Los
Angeles Tourism & Convention Board is a private, nonprofit business
association whose primary mission is to market and promote Los Angeles
as the premier site for meetings, conventions and leisure travel. Though
not part of city government, the Los Angeles Tourism & Convention Board
is recognized as the city�s official tourism marketing organization. For
more information, visit the official visitor information website of Los
Angeles at www.discoverLosAngeles.com.
Please visit our Facebook page at facebook.com/LosAngelesFan
or follow us on Twitter @Tourism_LA.
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Media
Contacts:
Carol
Martinez
Vice
President, Communications
Los
Angeles Tourism & Convention Board
213-236-2357
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Beth
Brett
Director,
Communications
Los
Angeles Tourism & Convention Board
213-236-2397
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