| Parsippany,
NJ � April 2013 / Hospitality 1ST / Are you participating and/or encouraging
conversation on your hotel�s social media channels? Is your social media
presence consistent? Do you know the right social networks to target for
your audience and social search? If you�re unsure, it�s time to call CoMMingle.
An outsourced social media marketing agency from Lodging
Interactive, CoMMingle develops customized solutions for hotels, restaurants
and spas to help craft their social media marketing messaging to keep travelers
thirsting for more informational content . . . more dialog . . . and more
fun.
|  �One of the first questions we get asked at CoMMingle is: What social networks do we need a presence on and how do we market to that audience without overselling ourselves?� said Rosella Virdo, Director of CoMMingle Social Media Marketing. �Creativity, posting content consistently, remaining fluid with the ever changing tides of social media, and having a message that is relative to each audience is the key to engagement and social media success. �You don�t have to win a popularity contest on social media to connect with your past, present and future guests,� Virdo said. �Hotels should keep in mind the �social� aspect of social media. In the last five years, social media has evolved from both the user standpoint as well as the business side. People interact on social networks to be engaging, without being bombarded by marketing and advertising.� The
question becomes: �How does a hotel share its offerings, promotions, specials,
location, etc. without strong arm marketing?� This is where the softer
-- or conversational -- side of marketing comes in.
CoMMingle serves as a consultant to its customers, advising hotels how to deal with social media, reputation management on review sites, online issues that arise as more social media channels become an extension of customer service, and giving them tools to manage their social presence effectively. For instance, CoMMingle will nip a bad review in the bud by working with hotel management to learn the details of an issue, formulate the response to adhere to third-arty website policies and manage the conversation online for the client. A neglected Tweet can turn into a negative Facebook post and eventually turn into a devastating TripAdvisor review. CoMMingle assists in managing the reputation of the hotel in online conversations and comments, as well as enhancing reputation by addressing issues with the transparency needed on the social networks to remain authentic. �As CoMMingle clients, hotels are not buying Facebook �maintenance,� but rather they receive a vast array of social media and reputation management services that can be adjusted to a client�s specific needs as well as allow the client to stay visible where the conversation is taking place,� Virdo said. About
Lodging Interactive
|
�We
are not standing on top of a mountain shouting our message and expect everyone
to listen,� Virdo said. �Climb down the mountain, mingle with the people
and talk. It�s simple. Just talk. Now is the time to softly market your
property while adding a human voice to the business. These conversations
will become an integral part of social search.�