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Technology + People = Reputation Management
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Regardless the type of online reputation management technology a
hotel is using, CoMMingle will provide the �people� to respond to reviews
Technology + People = Reputation Management
Parsippany,
NJ � April 2012 / Hospitality 1ST / Is your hotel using its
reputation management software to its fullest potential? Are you responding
to guest reviews in a timely manner? Are the reports you are generating
being analyzed to correct issues in operations or guest services? For
the majority of hotels, the answer likely is �no.� Adopting social media
technologies that monitor a hotel�s or brand�s online reputation is critical
today to better connect with travelers. But unless those tools are being
maximized, reputations and business practices can still suffer. CoMMingle
by Lodging Interactive
has teamed up with leading hospitality reputation-management companies
to supplement their technology applications whereby CoMMingle will provide
the human resources necessary to answer guest reviews and manage guest
responses on behalf of the hotel.
Consider this data provided by ReviewPro:
�We have spent the last few years building relationships with guest-review companies so that we can complement their technology with �our people,�� Vallauri said. �Hotels that are using systems such as Revinate, for example, can outsource social media monitoring and guest review responses to us. Our teams log in as the hotel, and reply to guest reviews accordingly, always keeping the hotel apprised of comments and alerting it to concerns. It doesn�t matter what type of guest-review technology platform a hotel is using; CoMMingle can work within the tools to maximize the messaging and deliver more consistent responses. Hotel General Managers especially appreciate this service, since it saves them considerable time in personally responding to reviews.� Lodging Interactive is an award winning interactive agency exclusively servicing the hospitality industry. CoMMingle by Lodging Interactive is an outsourced social media marketing agency that develops customized solutions for hotels, restaurants and spas. The company works with its customers to grow and better manage their use of social media channels, provide reputation and consumer sentiment monitoring, and social search engine optimization. CoMMingle is designed to assist hotels in engaging online with social media strategic planning, growing and managing social media channels, word-of-mouth marketing and experiential marketing, reputation and consumer sentiment monitoring, and social search engine optimization. Technology + People =
Success
�As a software company, we provide software, extensive training and best practices, but look to partners for managed services,� said Marc Heyneker, Revinate Co-Founder and VP of Sales. �Having partners such as Lodging Interactive�s CoMMingle division handling the social media at hotels makes it a very robust solution for online reputation management � as well as using data to drive operational changes and engage with clients. Revinate provides the technology backbone, while CoMMingle serves as the eyes, ears and mouthpiece of the hotel, monitoring conversations and posting instant replies if desired.� CoMMingle has been providing social media assistance to hundreds of hotels since 2009. The company works closely with each property to understand its goals and objectives, then crafts a strategic plan, backed by proprietary technologies and experienced social media marketers. �Hoteliers need to understand that just because they purchase reputation management software, it can only do so much to improve communication between the property and its guests,� Vallauri said. �While hotels receive a dashboard of information as to how the property and its service is perceived by travelers, it also needs to interpret that data and respond to reviews to manage their ongoing relationships with guests. That alone can get overwhelming. CoMMingle, however, is able to help.� For more information about CoMMingle, visit www.CoMMingle.me. About Lodging Interactive
Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly�s Magellan Awards. Lodging Interactive is a
proud supporter of the Hotel Sales & Marketing Association International
(HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA).
For more information contact Richard Walsh, Vice President of Business
Development at sales@lodginginteractive.com
or at 877-291-4411. The company�s website is located at www.LodgingInteractive.com.
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