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Leisure
Logistics Announces Occidental Vacation Club as Newest Clients
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White
Label Loyalty Program Will Increase Member Engagement
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Santa
Rosa, CA � March 2013 / Hospitality 1ST / Leisure
Logistics, a California based company with a customer loyalty product
called Leisure Points, has announced it has signed agreements with Occidental
Vacation Club with 11 locations in the Caribbean to provide tools to
drive and reward guest behavior as well as encourage customer engagement.
The
Leisure Logistics� proprietary loyalty program has been developed by a
team of hospitality veterans whose broad range of experience includes timeshare
and hotel development, vacation ownership sales and marketing, finance,
website design and marketing and SaaS web platform development.
According
to Catherine O�Leary, President and CEO of Leisure Logistics, �Occidental
Vacation Club has opted to have our independent loyalty program �white
labeled� for its members. We are providing every aspect needed to conduct
a rewarding loyalty program. We designed it, implemented it and also are
providing ongoing training.�
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According
to Marcel Olivares, Vice President/Marketing Occidental Vacation Club,
�The decision to use Leisure Points was based on the company�s expertise
in timeshare sales and marketing. We have been looking for a way to engage
our members on a more regular basis and build a stronger owner referral
platform. We are going to call it �Member Points� and integrate it into
our newsletter as well as use it as another opportunity to touch our members.�
Paul
Heath, CTO of Leisure Logistics explains, �Three different avenues exist
in putting together a loyalty program. Leisure Logistics� technology allows
for all avenues, while being user friendly and advantageous to the developer.�
The
options include Open Loop, Closed Loop and a hybrid of the two. All can
be constructed to give consumers the flexibility that studies show is paramount
in the desirability of plans such as this. An Open Loop, while still engaging
a consumer within his/her own group, allows point redemption with outside
sources. The Closed Loop model retains the consumer within the boundaries
of their own resort, encouraging points to be spent, for instance, at the
snack bar, for room upgrades or extra nights. And then there is the custom
Hybrid situation which drives behavior to specific goals such as maintenance
fee payments, owner referrals, booking vacation time early, etc., while
allowing for use in a variety of desirable places and commodities. These
options are all available with Leisure Logistics� program.
Occidental
Vacation Club will be using the Custom Hybrid model to drive timely payment
of fees and increase owner referral program participation. The program
will be promoted through special email marketing campaigns such as flash
sales, as well as integrated into OVC�s popular Share the Joy blog which
already has popular member and non-member followers on Facebook, Tumblr
and Pinterest.
Additionally,
Leisure Logistics will provide OVC with concise, useful data on the buying
patterns and demographics of loyal customers. �The analytics garnered from
the mountains of data accumulated by the company will allow OVC sales and
marketing departments to be in-touch with customers and help drive them
into the behavior that provides the greatest profitability and continuing
loyalty from them,� says O�Leary.
Among
Leisure Logistics other �white labeled� clients is Classic Holidays based
in Australia and serving more than 25,000 members. For more information
about Leisure Logistics and its loyalty rewards programs click on LeisureLogistics.com.
For more information on Occidental Vacation Club, click on OccidentalVacationClub.com.
Contact:
Catherine O�Leary / 877-399-1117
Media:
Georgi Bohrod / 619-255-1661
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