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Vacation Lodging Demand Shows Normal Seasonal Decline in August
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Demand Up 57% Over 2009 Level
Vacation Lodging Demand Shows Normal Seasonal Decline in August
| Pasadena,
CA � September 2010 � LeisureLink,
Inc.�, the leading distribution and revenue management platform
for specialty lodging suppliers, released its Vacation Lodging Demand
Index for August, showing a normal seasonal decline that matched 2009�s
results. Demand for vacation lodging grew 57% on a year over year basis.
�The real news this month
was growth over 2009. Year over year growth continues to show great strength,
up 57% versus weaker results in early summer,� said Steve Reich, Senior
Vice President of LeisureLink. �Demand for Vacation Lodging continues to
grow, even though the economy remains unsteady.�
 Competition is intense in most markets. �Nearly 40% of the reservations we received in August were at promotional rates,� said Reich. �We continue to see a fierce battle for guests, with rates fluctuating rapidly as consumer demand shifts. More than ever, a focused revenue management program is critical for success.� In spite of the overall positive tone of the market, vacation properties in Mexico are suffering from the publicity focused on drug-related violence. �Conversion has plummeted. It takes 50% more traffic to produce a booking than it did in 2009,� said Reich. The LeisureLink Demand Index� measures query volume across its Major Market Access (MMA) platform. The MMA provides distribution on major travel sites such as Travelocity, Orbitz, Priceline, GDS Marketplaces, and LeisureLink�s own ABetterStay.com marketplace. The queries on this network measure demand for Vacation Lodging directly from consumers, as well as from wholesale and travel agent channels. Taken as a whole, the index broadly measures total consumer demand for Vacation Lodging. The LeisureLink Demand Index is derived from the more than 500 million consumer queries processed annually by LeisureLink. The Index includes properties in North America, Mexico, and the Caribbean. LeisureLink clients include vacation rentals, timeshare resorts, and boutique hotels, and their properties encompass ski, beach, and other destinations. About LeisureLink�
For more information visit
www.LeisureLink.com
and to view properties go to www.ABetterStay.com.
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