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Le Meridien L'Habitation Le Domaine
Appoints New Director Of Sales & Marketing
Anse Marcel, Saint Martin � May 2001 � Le Meridien L'Habitation Le Domaine, the French duo of deluxe properties on grand Marcel Cove in beautiful French Saint Martin, recently announced the appointment of their new Director of Sales & Marketing: Barbara A. Warren.

A seasoned professional with diverse skill-sets including sales and marketing, promotions, public relations and executive leadership/administration/management, Warren brings over fifteen years of know-how in the hospitality, travel and tourism industries to Le Meridien. Specializing in luxury properties and resorts, sporting and business events, and world-class spa facilities, her proficiency in these areas are vast as evidenced through her professional reputation and work history. Multi-lingual, she is fluent in English, Spanish and French, with an extensive knowledge of European and Latin American culture and economics.
 

Warren's distinguished career includes positions at Radisson SAS Hotels & Resorts, France, where she served most recently as their International Director of Corporate Sales; Public Relations Manager for the Jean Claude Darmon Group, Paris; and Director of PR & Marketing, The America's Cup, San Diego, 1995.  Warren was Spa Facilities Director for the Hotel Royal Monceau, Paris, and Sales Manager at the Academy Training Spa, South of France -- ultimately leading to her position as Manager of Promotions and Public Relations Associate for Adidas International at the 1992 Olympics, Barcelona, Spain. She served as special public relations affiliate for Adidas International in Paris for the French Open Roland Garros, as well as Public Relations Manager for the Tour de France Feminin, 1996.

In her new role as Director of Sales at Le Meridien, Warren's responsibilities include all segments of the American market and the supervision of Le Meridien Saint Martin sales staff in the U.S. She is also the European liaison with the company's Caribbean and U.S. sales teams. To cover the corporate market, Warren supports synergy and cohesion between meeting, incentive, conference and exhibition (MICE) segments through an integrated marketing approach; strategically mixing traditional and new media channels with special events and familiarization trips to establish and showcase the properties' 'personality', service mindedness, and dazzling ambience.

Located on St. Martin's northeastern shore on Marcel Cove, the deluxe 396-room Le Meridien L'Habitation Le Domaine offers an extraordinary destination for the discerning traveler. These two premier Le Meridien properties in the company's Caribbean portfolio are surrounded by mountains and a 150-acre nature preserve on an exclusive white sandy beach. Elegantly European, the resorts offer a host of activities for honeymooners, groups and families with a high level of personal service, exciting cuisine and an extensive range of business, conference, banqueting, health and leisure facilities. All rooms and suites have balconies, and suites on the marina have fully equipped kitchens and patios. French Saint Martin embraces the finest traditions of haute cuisine and haute couture while its intimate cafes and beachside brasseries celebrate the joie de vivre with a distinctly Caribbean flair. Information on Le Meridien can be accessed at 800-543-4300 or at www.lemeridien-hotels.com.

Contact:
Andria Mitsakos
BlueSky PR
954/525-9888
andria.mitsakos@discoverblue.com|


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