Kor
Hotel Group�s �Think Pink� Campaign with Revlon/UCLA Breast Center Donates...
Kor
Hotel Group�s �Think Pink� Campaign with Revlon/UCLA
Breast
Center Donates Proceeds to Cancer Research
Activism
is always in style, now it�s stylish as well: Campaign highlights include
a
�Think Pink�-themed travel package and exclusive Kelly Wearstler-designed
T-shirt
Kor
Hotel Group�s �Think Pink� Campaign with Revlon/UCLA Breast Center Donates...
Los
Angeles, CA � September 2006 � Pink has long been the recognized symbol
for breast cancer awareness. This October, boutique hotel operator Kor
Hotel Group will reflect that theme throughout National Breast Cancer
Awareness Month with its specially-tailored �Think Pink� campaign. Guests
staying at any of Kor�s U.S. properties during October will have the option
of selecting a �Think Pink� rate or a �Think Pink� package, 10% of which
will be contributed to the Revlon/UCLA
Breast Center. Offering a multi-disciplinary approach to a wide range
of afflictions, the Breast Center is known for combining the latest diagnostic
and treatment methods with consideration for the unique needs of each patient.
October may be the official month for national fundraising campaigns, but
awareness is a way of life: Think Pink for life.
�Kor
wanted to align itself with a cause that is supported by both our guests
and our employees,� said Tom Santora, Senior Vice President of Sales and
Marketing. �And as a West Coast-based company, our desire to partner with
a fellow Los Angeles non-profit was an important factor in our choice of
the UCLA Breast Center as the recipient of this initiative.�
�Think
Pink� rates and �Think Pink� packages are available at all Kor boutique
hotels in the U.S. during October, either online at www.thinkpinkhotels.com
or by phone at (800) 439-3719.
-
�Think
Pink� Rate: When guests select this option, Kor will donate 10% of the
room rate to the Revlon/UCLA Breast Center.
-
�Think
Pink� Package: For an additional price of $40, guests will receive a special
�Think Pink� gift bag (actual value $120), in addition to the 10% donation.
Gift bag includes:
-
Glamour
Pink Tee: Exclusive to Kor�s campaign, trendsetting designer Kelly Wearstler
has created a limited-edition breast cancer awareness T-shirt.
-
Pink
Martini, Shaken not Stirred: It�s a zingy, refreshing and distinctly �think
pink� drink: House-made Strawberry/Basil-infused Frïs Vodka, Godiva
White Chocolate Liqueur and a dollop of whipped cream. Enjoy a Pink Martini
or beverage of choice at your hotel bar with this certificate.
-
Pink
Martini CD, �Hang on Little Tomato�: Cuban rhythms, classical inflections,
Brasilian street sounds: The Pink Martini 12-piece orchestra brings together
music from around the world to create its modern sound. The sampler CD
of the group�s latest album is generously donated by Heinz Records.
-
�Breast
Cancer 101� - Think Pink For Life: A handbook on breast cancer research,
history and treatment. Provided by The Friends of the Breast Program at
UCLA.
-
A Classic
Pink Ribbon: Prominently display this pink awareness lapel pin, signifying
your contribution and solidarity with the cause.
Package
Terms and Conditions: Available through online bookings at www.thinkpinkhotels.com
or at (800) 439-3719. Glamour pink tees and other package components will
be received by mail within 30 days of hotel stay. Participating properties
include Avalon Beverly Hills, Maison 140 Beverly Hills, Chamberlain West
Hollywood, Campton Place San Francisco, Jefferson D.C., The Tides South
Beach, Viceroy Santa Monica and Viceroy Palm Springs.
The
Kor Group is a privately held real estate development and management
firm with investments primarily in hotels and multi-family real estate.
Kor
Hotel Group, the hospitality division of Kor, holds a diverse property
portfolio and manages both its own assets and non-owned hotels under third-party
management agreements. Properties include Viceroy
Santa Monica and Viceroy
Palm Springs, Avalon
Hotel and Maison
140 in Beverly Hills, Tides
in South Beach, and Chamberlain,
in West Hollywood. The
Jefferson in Washington D.C., Campton
Place in San Francisco and Ikal
del Mar on Mexico's Riviera Maya. A new Resorts
& Residences division unites Kor's hotel and residential expertise
with ground-up broad-scale projects both nationally and internationally.
Currently under development are two residential resort complexes in Miami,
Viceroy
Icon Brickell and Viceroy
South Beach, two on Mexico's Riviera Maya, Viceroy
Riviera Maya and The
Tides Playa del Carmen, as well as Kor's initial overseas venture,
Viceroy
Anguilla in the British West Indies. A timely integration of Kor Hotel
Group's residential and hotel development visions, these projects represent
the next evolution of the Kor mission.
About The Revlon/UCLA
Breast Center
A component of the UCLA
Jonsson Cancer Center (JCCC), The Revlon/UCLA
Breast Center offers a multi-disciplinary approach for women with all
forms of breast problems. The Center�s approach combines the latest diagnostic,
treatment and monitoring programs with consideration for each patient�s
unique needs. The team at the Breast Center includes surgeons, radiation
oncologists, radiologists, a breast pathologist, medical oncologists, plastic
surgeons, a nurse practitioner, a volunteer, a dietician, a geneticist,
social workers and a psychologist. Together, they provide patients with
the most up-to-date care.
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Contact:
Kor
Hotel Group
Kimberli
Partlow
323-930-3890
|
Hawkins
International
Amy
Newcomb / Victoria Del Rico
212-255-6541
/ 323-930-3712
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www.korhotelgroup.com
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