�When we looked for a technology company to fill our point-of-sale needs, InfoGenesis was the obvious choice,� said Barry Johnston, IT Manager for ICE Las Vegas. �ICE has a fast-paced, upscale environment. Revelation allows us to quickly and accurately process checks on the front end, and caters to VIP and membership clientele on the back end.�

Throughout the 17,000-square-foot ICE �Meta_Club,� 22 IBM SurePOS touch-screen terminals located in five unique bars manage all club transactions. To promote return visits from customers, management designed the club with several entrances to ease traffic flow, and created VIP smart cards to reward regulars. The feature-rich InfoGenesis solution also lets ICE guests purchase VIP packages online via popular package reservation services such as Vegas.com, Wantickets.com, Groovetickets.com, and Clubtickets.com.

�With the InfoGenesis open system platform, we�ve created unique customer programs that have generated a marked increase in our bottom line,� added Johnston. �We�ve seen a substantial boost in revenue from a surge in customer returns and spending due to the use of the InfoGenesis cashless payment feature. No other system on the market can offer that type of return on our investment.�

ICE Las Vegas plans to expand their VIP program to include concierge service throughout Las Vegas, as well as to require personal private information to activate cards, thereby guaranteeing customer tracking and sales information. For more information about ICE Las Vegas, visit www.icelasvegas.com.

About InfoGenesis
Based in Santa Barbara, Calif., InfoGenesis is a leading developer of enterprise information solutions for the hospitality and food service industries. Our solutions are built on advanced Microsoft technology and IBM SurePOS point-of-sale hardware. For more information visit www.infogenesis.com.

Contact:
InfoGenesis
Kerry Allen, 805-681-8600, ext. 423
posinfo@infogenesis.com
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