The All American Burger has been a Southern California landmark, providing mouth-watering burgers to the Los Angeles area for more than 33 years, even appearing in a major motion picture. Global Hospitality Group obtained a 15-year operating and franchise license from The All American Burger, Haig International Inc. for the use of �The All American Burger� name, trademarks, menus, products and associated logos in exchange for restricted stock in GHG.

Yan Skwara, President and CEO of International Sports and Media Group, Inc., quoting the National Restaurant Associations 2004 industry forecast stated, �The food service business is the cornerstone of the nation�s economy. It will account for over $440 billion in sales for 2004. 2004 will mark the 13th consecutive year of �real sales� growth for the restaurant industry.� Furthermore Skwara says �the restaurant industry has had an amazing run over the last 30 years with a growth of over 1000%.�

Skwara continued, �We are very excited about Global Hospitality Group acquiring The All American Burger, Inc rights. The fast food sector and in particular the burger sector, has seen some very impressive results within the last couple of years and we are very excited to be part of this group. This provides an opportunity for us to expand The All American Burger concept nationwide while providing an anchor client to our marketing and communications business. Many people may remember The All American Burger as the fast food restaurant in the movie �Fast Times at Ridgemont High.� We are very excited about the new markets we are strategically planning to grow into.�

Craig Ouzounian, President and CEO of The All American Burger, Haig International, Inc. said, �This agreement with Global Hospitality Group, Inc. will allow us to pursue the vision and goal of The All American Burger in every neighborhood in America. I am more than confident that Global Hospitality Group and its management team will bring the type of business skill, financing and marketing abilities needed for our Company growth.�

About International Sports and Media Group, Inc.
International Sports and Media Group, Inc. (OTCBB:ISME), is a marketing communications firm focused on assisting companies increase their brand awareness using its expertise in the sports and media sector with services including, marketing, corporate communications, public relations, finance, hospitality and sponsorship. For more information on the Company, please visit www.ismg.info.

About Global Hospitality Group
Founded in 2003 as a wholly owned subsidiary of International Sports and Media Group, Inc., Global Hospitality Group (GHG) focuses on building working relationships with food and beverage owners, operators, suppliers and strategic partners to build a broad range portfolio in the hospitality business.

About The All American Burger
The All American Burger, Haig International, Inc., has owned and operated The All American Burger in the Los Angeles County area for over 33 years. The All American Burger was made famous for using fresh lean 100% ground beef patties, homemade special sauces, hot pastrami, fresh chili (made on the premises), all beef hot-dogs and real ice cream shakes. For more information on the Company contact Global Hospitality Group for corporate communications at 858-488-7775 ext 203.

Certain statements in this news release may contain �forward-looking� information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release may include forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements.

Contact:
International Sports & Media Group, Inc.
Yan Skwara, 858-488-7775 ext 204
or
Investor Relations
Chuck Cibulka, 858-488-7775 ext 203