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HSA International Launches
The 2001 Regional Workshop Schedule

Doug Kennedy, President of HSA International, announced for inclusion in your publication�s Calendar of Events that HSA is bringing three new and exciting regional seminars to 22 major cities throughout the U.S., Canada, and the Caribbean.

Understanding Distribution Marketing For Hotels Through The GDS And Internet is a two-day workshop developed by the Hotel Electronic Distribution Network Association (HEDNA) focusing on the role of GDS and the Internet in driving increased bookings via electronic means, and the strategies necessary for effectively positioning rates and strengthening marketing presence on the numerous electronic distribution system networks.

The registration fee is $575 for HEDNA members/$675 for Non-Members and includes workshop materials and lunch each day. Workshop times are from 8:30 am to 4:30 pm each day. To register call HSA at 800-432-7302 or visit their website at www.hsa.com
 
March 29-30 Orlando Wyndham Palace Resort & Spa
April 10-11 Atlanta Sheraton Colony Square Hotel Midtown
April 12-13 Washington, DC Swissotel-The Watergate
April 19-20 Philadelphia Embassy Suites Airport Hotel
May 8-9 San Juan Embassy Suites Hotel & Casino
May 14-15 Ft. Lauderdale Hyatt Regency Pier Sixty Six Resort & Marina
June 12-13 Los Angeles Crowne Plaza Airport Hotel
June 18-19 Palm Springs Hilton Resort
June 21-22 San Diego L'Auberge Del Mar Resort & Spa
July 10-11 Phoenix Wyndham Airport Hotel
July 17-18 Honolulu Pacific Beach Hotel
July 24-25 Vancouver Sheraton Four Points Airport Hotel
July 31-August 1 Las Vegas Holiday Inn Casino Boardwalk
August 16-17 San Francisco The Cartwright Hotel
September 6-7 Detroit Doubletree Airport Hotel
September 17-18 Denver Inverness Hotel & Golf Club
October 25-26 Toronto Novotel Centre Hotel
November 8-9 Chicago Four Points Hotel O�Hare
November 29-30 Dallas The Magnolia Hotel
December 4-5 Cincinnati Crowne Plaza Cincinnati

FairShare Forecasting: Effective Revenue Management through Competitive Forecasting & Price-Positioning is a one-day program delivered by noted industry Revenue Management expert Kim Von Bahr that will enable users of STAR Reports or yield/management practices to explore the strategies necessary to accurately forecast the competitive set�s ADR, Occupancy, and RevPAR in order to increase a targeted RevPAR Index.

The registration fee is $395 per person and includes workshop materials and lunch. Workshop times are from 8:30 am to 4:30 pm. To register call HSA at 800-432-7302 or visit their website at www.hsa.com
 
March 27 Vancouver Sheraton Four Points Airport Hotel
March 30 Honolulu Pacific Beach Hotel
April 3 Phoenix Wyndham Airport Hotel
April 5 San Francisco The Cartwright Hotel
April 10 Los Angeles Crowne Plaza Airport Hotel
May 8 Palm Springs Hilton Resort
May 10 Las Vegas Holiday Inn Casino Boardwalk
June 1 Detroit Doubletree Airport Hotel
June 4 Chicago Four Points Hotel O�Hare
June 15 Denver Inverness Hotel & Golf Club
June 26 Toronto Novotel Centre Hotel
July 10 Dallas The Magnolia Hotel
July 17 Cincinnati Crowne Plaza
September 7 Washington DC Swissotel-The Watergate
September 21 Orlando Wyndham Palace Resort & Spa
September 28 Philadelphia Embassy Suites Airport Hotel
October 23 Miami Don Shula�s Hotel & Golf Club
November 2 San Juan Embassy Suites Hotel & Casino
November 9 Boston Royal Sonesta Hotel-Cambridge
November 16 New York Crowne Plaza LaGuardia
December 7 Atlanta Sheraton Colony Square Hotel Midtown

Hospitality Marketing In Cyberspace is a dynamic, one-day workshop that will give participants 25 specific resources for finding business on the web and 25 specific tactics for making a web site more sales oriented.

The registration fee is $295 per person and includes workshop materials and lunch. Workshop runs  from 8:30 am to 4:30 pm. To register call HSA at 800-432-7302 or visit their website at www.hsa.com
 
March 27 Cincinnati Crowne Plaza
April 5 Denver Inverness Hotel & Golf Club
June 26 Boston Royal Sonesta Hotel-Cambridge
June 29 Washington DC Swissotel-The Watergate
July 13 Orlando Wyndham Palace Resort & Spa
August 7 Atlanta Sheraton Colony Square Hotel Midtown
August 9 San Juan Embassy Suites Hotel & Casino
September 14 San Francisco The Cartwright Hotel
September 26 Phoenix Wyndham Airport Hotel
September 28 San Diego L'Auberge Del Mar Resort & Spa
October 23 Los Angeles Crowne Plaza Airport Hotel
November 13 Vancouver Sheraton Four Points Airport Hotel
November 15 Honolulu Pacific Beach Hotel

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Media contact information:
Lauren Piscopo, VP of Marketing
HSA International
1601 N. Palm Ave., Suite 211
Pembroke Pines, FL  33026
Tel: 954-432-7301
Fax: 954-432-8677
E-Mail: lpiscopo@hsa.com
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Placement Dates: 03/26/01 - 05/26/01
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