www.ForeverResorts.com
Wyoming Mad River Rafting Poised With New Ownership
Wyoming Mad River Rafting Poised With New Ownership
Scottsdale, AZ � April 2006 � Forever Resorts, a privately held company based in Arizona, has announced that Mad River Boat Trips of Jackson Hole, Wyoming has been added to its family of companies. Mad River Boat Trips is located in Jackson Hole in northwestern Wyoming, south of Yellowstone National Park and Grand Teton National Park.

Local Teton resident, John King, general manager of Signal Mountain Lodge and regional general manager of Forever Resorts, will oversee the operations. The experienced guide staff, local facilities and resources will remain with the operation. Forever Resorts has operated Signal Mountain Lodge and Leeks Marina in Grand Teton National Park since 1985.

�River Rafting has been a key target market for Forever, and this river experience along the Snake River will provide a wonderful partner to our existing river trips on the Snake River and river rafting below the Hoover Dam in Nevada,� said John Schoppmann, Forever Resorts Executive Vice President.

Mad River operates on one of the most famous waters in the world. The Snake River has been the choice of location scouts worldwide hosting film crews for television series�, numerous TV commercials, documentaries and feature films including A River Runs Through It, and the Pursuit of D.B. Cooper.

The business operations are based in Mad River�s award-winning facilities which have been featured in Architecture Magazine and designed by renowned architect Will Bruder specifically for Mad River�s rafting operation. Locally known as �The Wedge,� it includes a retail store, rental department and Wyoming�s first River Runners Museum. The Jackson River Runner�s Museum highlights America�s river pioneers, their boats, the hardships they endured, and the adventurous life they lived. For more information on Mad River visit www.mad-river.com or call 800-458-7238.

About Forever Resorts
Forever Resorts has operated properties in national parks, recreation areas, national forests, and other vacation destinations since 1981. Forever Resorts encompasses 62 properties worldwide and is celebrating its 25th Anniversary this year. The company has significant experience in lodging, food service, retail operations, marinas, houseboat manufacturing and rentals. Forever Resorts was the first multi-site marina, hospitality, and lodging operator in the United States to earn the International Organization for Standards ISO 14001 certification for all its domestic operations. By 2006 twenty four Forever Resorts properties were accepted into EPA National Environmental Performance Track for environmental excellence. For more information visit www.ForeverResorts.com.
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Media Contact:
Darla Cook
Forever Resorts
Vice President, Public Relations
(480) 998-7199 x 7104
(602) 432-7549 cell

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Placement Dates: 04/11/06 � 06/11/06
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