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United Blood Services & Forever Resorts Launch Lifesaving Program
2005 �Red Cape Challenge� Awards Excellence Among Blood Drive Coordinators
United Blood Services & Forever Resorts Launch Lifesaving Program
Scottsdale, AZ � January 2005 � United Blood Services, Arizona�s largest non-profit community blood provider, has launched a lifesaving partnership with Forever Resorts to reward excellence among blood drive coordinators. The 2005 �Red Cape Challenge� has been dedicated to those coordinators who backup their commitment to saving lives by achieving or exceeding their blood drive goals. Forever Resorts, the sole sponsor of the program, has offered a quarterly vacation package to be raffled among qualifying blood drive coordinators. A Mormon Lake Lodge get-away in Northern Arizona has been established as the prize for the first quarter of 2005. Included in the package is a two-night cabin rental, as well as a dinner and a breakfast for two people. All January, February and March coordinators who achieve 100 percent or more of their blood drive goal are eligible to enter the vacation drawing, valued at more than $200.

Forever Resorts has been anxious to partner with United Blood Services to reward blood drive coordinators for saving lives. �The opportunity we have as a company to honor those who want to share in making lives better is something that is really worthwhile,� said Darla Cook, Vice President of Public Relations for Forever Resorts. �Donating blood can make a big difference. One donation can save up to three people. It�s such a simple thing to do and it helps others,� added Cook.

According to Audrey Miccolis, Executive Director for United Blood Services, more than half of Arizona�s blood supply comes from organization-sponsored blood drives. Volunteer coordinators from each of those organizations work with their United Blood Services representative to set the goal, plan the blood drive and recruit donors to save lives. These dedicated coordinators have accepted the challenge to lead the blood drive team to success. �Our coordinators are the backbone of the community blood program,� said Miccolis. �They are the ones who personally ask nearly 100,000 donors to give blood each year,� Miccolis added. Since one blood donation can be divided into components to save as many as three patients, they touch up to 300,000 lives each year.

Each year, United Blood Services hosts more than 2,500 blood drives statewide to meet the needs of 53 Arizona hospitals. For more information about sponsoring a blood drive or to find out how to volunteer to be a coordinator, contact United Blood Services toll-free at 1-877-448-GIVE (4483), 602-431-9500 in the Phoenix area, or visit www.UnitedBloodServices.org.

About United Blood Services
United Blood Services has been Arizona�s non-profit community blood provider since 1943 and serves patients in 53 Arizona hospitals. The UBS network is one of the nation�s oldest and largest non-profit blood service organizations, and is a founding member of America�s Blood Centers and the American Association of Blood Banks. For more information on how to �Be a Hero,� please call 602-431-9500 or visit www.UnitedBloodServices.org.

About Forever Resorts
Founded in 1981 and headquartered in Scottsdale, the Forever Resorts family of companies owns and operates more than 55 unique vacation and entertainment properties located in or near national parks, recreation areas and national forests across the country. Dedicated to preserving natural environments, Forever Resorts is the first and only U.S. multi-location hospitality, marine and lodging company that has achieved the International Organization for Standards (ISO) 14001 certification in every operating location. For more information, visit www.foreverresorts.com.

About Mormon Lake Lodge
Mormon Lake Lodge is nestled among the largest grove of Ponderosa Pines in the Coconino National Forest, just outside of Flagstaff. Stroll through the 1880�s western town, enjoying area folklore and activities including horseback riding, fishing and stagecoach rides. Step back in time as you enter Mormon Lake Lodge Steakhouse, one of the few authentic Arizona open pit steakhouses still in operation. Kick up your heels to live music every weekend in the 1880�s Saloon. For more information, visit www.mormonlakelodge.com.

Media Contacts
Sue Thew
United Blood Services
Marketing & Communications
(480) 675-5454 office
(602) 295-3281 cell
or
Darla Cook
Forever Resorts
Vice President, Public Relations
(480) 998-7199 x 7104
(602) 432-7549 cell

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