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Forbes
Travel Guide, Formerly Mobil Travel Guide, Announces Global Star Rating
Program
to Help Luxury Hotels Worldwide Deliver Best-in-Class Guest Service
|
The
Global Star Rating Program (GSRP) Provides Unprecedented Transparency into
the Five-Star
Rating
System and Anonymous Inspection Results, Leading to True Accountability
for
Hotels and a Winning Guest Experience
Forbes
Travel Guide, Formerly Mobil Travel Guide, Announces Global Star Rating
Program to Help Luxury Hotels Worldwide Deliver Best-in-Class Guest Service
Atlanta,
GA � April 2013 / Hospitality 1ST / As part of its unwavering commitment
to serve discerning travelers and luxury hospitality providers worldwide,
Forbes
Travel Guide announces the launch of its Global Star Rating Program
(GSRP). The GSRP allows hotels and other hospitality providers to better
understand the anonymous inspection standards and official star rating
performance results that have enabled Forbes Travel Guide to become the
gold standard and undisputed authority on rating and inspecting hotels
since 1958, when the company was founded and originated the five star rating
system as Mobil Travel Guide.
Forbes
Travel Guide is now making it possible for a real partnership with hotels
that are committed to delivering the finest in guest service and experience.
Providing actionable insight into what it takes to deliver verified star-rated
service, enables hotels to gain a deeper understanding of the engagement
between staff and the guest|�|which
in turn drives measurable ROI.
�The
Global Star Rating Program is an exceptional partnership opportunity for
luxury hotels around the world,� said Michael Cascone, President and Chief
Operating Officer of Forbes Travel Guide. �Guest experience and engagement
is at the core of our five star rating system. We realize that by providing
a transparent and fair opportunity for hospitality partners to understand
our standards and official star rating results clearly, the guest is kept
at the center of the conversation. When that happens, everyone wins.�
The
GSRP is available to any luxury property that meets performance thresholds,
and that wishes to achieve an official Forbes Travel Guide Five Star, Four
Star or Recommended rating. In its expansion of official Forbes Travel
Guide star-rated properties worldwide, Forbes Travel Guide will continue
to inspect and to rate properties if they are deemed best-in-class|�|regardless
of whether or not they are partners in the GSRP. However, partners in the
GSRP will enjoy unique benefits:
-
Annual
Hotel, Restaurant and Spa Standards � A complete set of the proprietary
Forbes Travel Guide service and facility standards, updated annually as
they are refined to remain current with industry and guest expectations.
-
Summary
Results Reports from Anonymous Inspection � Performance report that
details a property�s score across all 17 categories of evaluation, such
as Arrival and Guest Service, as well as against all 9 high impact classifications,
such as Courtesy & Manners and Sense of Personalized Service.
-
Official
License to Promote its Star Rating � Annual license to promote the
property as an official Forbes Travel Guide Five Star, Four Star or Recommended
award winner in any its marketing efforts and materials.
-
Dedicated
Property Feature and Direct Booking on Startle.com
� The exclusive destination worldwide for Forbes Travel Guide Star-Rated
properties, Startle.com is a powerful new luxury travel and lifestyle platform
that combines the objectivity and heritage of the Forbes Travel Guide Star
Rating system with discerning recommendations from a hand-selected group
of the world�s best travel experts.
More than
200 hospitality providers worldwide are already partners with Forbes Travel
Guide and enjoying the benefits of the GSRP.
�Our
resort achieved the coveted Five Star award this year for the first time,�
said Giuseppe Lama, Managing Director at The Resort at Pelican Hill in
Southern California. �The official star rating data and transparency we
now enjoy as partners in the GSRP will be invaluable annually, as we continue
to deliver the finest in guest service and experience at our property.�
Forbes
Travel Guide currently inspects and rates more than 680 Five Star, Four
Star and Recommended hotels, restaurants and spas in more than 140 markets
in the United States, Canada, China, and Singapore. In spring 2013, the
company will announce a select group of star-rated properties in London
for the first time, marking its entry into the European market.
The
company released its official list of 2013 Star Award winners at a gala
event in Los Angeles in February this year.
For
more information on the Global Star Rating Program, please email GSRP@forbestravelguide.com
For
a detailed explanation of how Forbes Travel Guide compiles its Star Ratings,
visit www.startle.com/about/ratings.
To
view the complete list of 2013 Forbes Travel Guide Star Award winners,
visit www.startle.com/forbes-travel-guide-star-award-winners/2013-star-award-winners
Follow
Forbes Travel Guide on Twitter: www.twitter.com/forbesinspector
and Facebook: www.facebook.com/forbestravelguide
Follow
Startle.com on Twitter: www.twitter.com/startlemenow
and Facebook: www.facebook.com/startlemenow
About
Forbes Travel Guide and Startle.com
Forbes
Travel Guide, formerly Mobil Travel Guide and originator of the prestigious
Star Ratings and certifications, has provided the travel industry�s most
comprehensive ratings and reviews of hotels, restaurants and spas since
1958. Forbes Travel Guide has a team of expert inspectors who anonymously
evaluate properties against rigorous and objective standards, providing
consumers the insight to make better-informed travel and leisure decisions.
Startle.com is the exclusive online destination of Forbes Travel Guide
star-rated properties worldwide. It is a luxury travel and lifestyle platform
that combines the objectivity and heritage of the Forbes Travel Guide Star
Rating system with insightful recommendations from a hand-selected group
of tastemakers and travel experts. Startle provides detailed information
on Star Rated hotels, restaurants and spas and gives its registered members
exclusive access to special offers and curated experiences from select
Startle partner properties.
For
more information about Startle and Forbes Travel Guide, visit www.startle.com.
Media
Contact:
Michael
Frenkel
MFC
PR � New York
for
Forbes Travel Guide and Startle.com
212-808-6559 |
