UTRECHT, THE NETHERLANDS � January 2001 � In their search for useful travel information, four Dutch brothers developed Eurotrotter, a travel guide dedicated to Europe containing an innovative "language filter" that leads its visitors in a very simple and orderly way through thousands of travel and vacation-related sites. The language filter gives search results based on the surfer's language preference. Site visitors can switch the required languages on or off, thus widening or narrowing their selection. Eurotrotter makes the search process much easier. The Dutch brothers learned quickly that finding the right information about holiday or travel destinations can be great fun, but at the same time frustrating. Traditional search engines tend to produce thousands of search results without offering a clue as to which are relevant. And though tourist sites are experiencing explosive growth, many are not in the Internet surfer's native language. For English-only speakers, this is a handicap. On the other hand, millions of Europeans who speak various languages can easily read a website that is not presented in their mother tongue. Younger generations especially experience this advantage. It was in this context that these four brothers discovered that the best holiday houses in many countries can be found via German sites, the French offer the best wine sites, and the Italians are increasingly active in cooking sites. In addition, many local tourist agencies still promote their region in their local language only, and that is often where the finest lodging can be found, as well as the best guides to restaurants, museums and events. With the increasing Internet penetration in Europe, non-English sites are becoming more common. By surfing in only one language, Internet users often miss out on contacts with local organizations and people. Eurotrotter leads surfers to many remarkable places to visit, and even allows surfers to book holidays. Eurotrotter also offers the advantage of "non-stickiness." This refers to the structure and tools in a site that prevent the visitor from leaving a site. Many travel sites continuously lead the visitor to a booking process, though most people first want information to discuss with travel partners before deciding on the destination and booking reservations. For people who like trotting around in Europe, www.eurotrotter.com offers a complete guide to travel in Europe. Contact: Yke Veraart
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"Service of Hospitality 1ST and Subscribing Members"
Placement Dates: 01/21/01 - 03/21/01
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