Educational Institute�s
New �Diversity WORKS� Video Spotlights Key Industry Issue
Educational Institute�s New �Diversity WORKS� Video Spotlights Key Industry Issue
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Orlando, FL � April 2005 � Today�s hospitality workforce and guest base are more diverse than ever before, creating competitive challenges and opportunities for hospitality businesses that know how to harness the power of diversity. �Diversity WORKS,� a new video from the Educational Institute of the American Hotel & Lodging Association, defines diversity and explains why it�s critical for growing business and reducing turnover.

�Diversity WORKS� demonstrates how embracing diversity benefits both employees and guests, and outlines skills and qualities that help teams and leaders shine. Viewers learn how to make diversity initiatives succeed and how to sustain an ideal diverse work environment. Throughout the video, hospitality executives and diversity leaders share their insights and expertise about what diversity means to them, where it�s going, and how your business can benefit from diversity.

A print companion guide offers discussion questions, activities, and testimonials to use as part of diversity training and education.

Industry advisors to the �Diversity WORKS� project are all members of AH&LA�s Multicultural Diversity Advisory Council (MDAC) and represent a diverse cross-section of the hospitality industry. They are:

  • Carmen Baker, Vice President, Diversity, Carlson Hotels Worldwide
  • Joan Cronson, Director of Public Relations, Carlson Hospitality Worldwide
  • John J. Hogan, MBA, CHA, MHS, Director, Education and Cultural Diversity, Best Western International
  • Andy Ingraham, President and CEO, National Association of Black Hotel Owners & Operators
  • Pam H. Inman, IOM, Senior Vice President, Member and Industry Relations, American Hotel & Lodging Association
  • Rosemary Jones, Director, Supplier Diversity, Turner Broadcasting Network
  • Fred J. Kleisner, MDAC Committee Chairman, Chairman and CEO, Wyndham International
  • Jerome Miller, Vice President, Diversity, InterContinental Hotel Group
  • Ana Mollinedo, Vice President of Diversity, Communications & Community Affairs, Starwood Hotels & Resorts Worldwide
  • Bakulesh �Buggsi� Patel, Chief Executive Officer, Buggsi Hospitality Group
  • Michael L. Pina, Manager of Communications, Travel Industry Association of America
�Diversity WORKS� is available from the Educational Institute for $99.95 for AH&LA members and $124.95 for nonmembers. To order, call 800-752-4567 or 517-372-8800 (outside the U.S. and Canada, call 407-999-8100). Or visit EI�s web site at www.ei-ahla.org and order through EI�s secure, online shopping cart, where customers will soon be able to order �Diversity WORKS� in DVD format.

About Educational Institute (EI)
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute is the premier source for quality hospitality education, training, and professional certification, serving the needs and advancing the excellence of hospitality schools and industries worldwide.

Contact:
Elizabeth Johnson
Public Relations Manager
www.ei-ahla.org
517-318-2359
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