New York, NY � March
2002 � Cruise Lines International Association
(CLIA) reports some dramatic changes in ship deployment this year, as cruise
lines have moved their vessels in response to world events and to find
attractive new itineraries for their newbuilds.
According to CLIA, the
most popular destinations historically -- including the Caribbean/Bahamas,
the Mediterranean, Alaska and Europe -- continue to predominate. But of
the four most popular cruising areas, the Caribbean region, Europe and
Alaska have increased their share of the market, while cruises in the Mediterranean,
especially the eastern Med, have decreased.
CLIA's annual destination
analysis shows that the Caribbean/Bahamas captures 46.6 percent of the
market in 2002 (compared with 44.5 percent in 2001); as usual, this area
was the top destination for capacity placement. In second place is Europe,
with nearly 11 percent of the market, compared with 8 percent in 2001.
Popular European regions will include the Baltic, the Norwegian coast and
the Spanish and French Rivieras.
More than 10 percent of
cruise bed days will be dedicated to the Mediterranean, which has dropped
to the number three cruise destination for the first time since 1995. The
Mediterranean scored a 12.7 percent share last year, which represented
the second most popular destination.
In fourth place is Alaska,
which inches up its share to 7.95 percent in 2002, compared with 7.89 percent
in 2001.
Some other destinations
are seeing a dramatic jump in their cruise capacity this year. While these
together comprise just 9.4 percent of the capacity placement, their growth
this year is remarkable. For example: Western Mexico nearly tripled in
number of bed days (jumping to 5.3 percent of the market from just under
2 percent in 2001); bed days on trans-Pacific cruises more than doubled,
as did the market share (from .11 percent in 2001 to .22 percent in 2002);
cruises along the East Coast jumped 83 percent over a year ago (nearly
doubling its market share to .23 percent); Antarctica tips the scales at
50 percent more bed days than last year (.12 percent market share, up from
.08 percent last year); capacity in the Far East increased by 67 percent
(commanding a .57 percent share versus a .36 percent share a year ago);
and bed days in Hawaii increased by 22 percent (earning 2.99 percent of
the market, up from 2.61 percent).
Another interesting trend
indicated by CLIA's destination analysis is the growth of smaller, regional
ports of embarkation. While the analysis does not specify each port of
call beyond such major embarkation points as Miami and other ports in Florida,
New York, Los Angeles and a few more, the number of embarkations at �Miscellaneous
U.S. ports� has grown in the last five years from 136 cruises to 439.
�Events have opened up
new cruise opportunities for travelers. Redeployments have taken ships
to destinations they may not previously have visited,� said Mark Conroy,
chairman of CLIA, the non-profit marketing organization representing the
major North American cruise lines.
�The result is an increase
in the variety of destination experiences that complement the variety of
onboard experiences that are available to cruisers this year.�
To learn more about cruising,
visit CLIA's website at www.cruising.org. |