Nashville,
TN � December 2001 � Strongly disputing allegations made against Cracker
Barrel Old Country Store Inc., about racial discrimination, the company's
president and chief operating officer, Donald M. Turner, said the allegations
were baseless, and �our service is color blind.�
�The allegations made
today against Cracker Barrel are simply not true,� Turner said. �Cracker
Barrel treats its customers with dignity and respect. These baseless allegations
are unfair to the thousands of Cracker Barrel employees who work hard to
give our guests value and courteous treatment. We take very seriously our
commitment to treat all customers fairly. We believe in good service -
and good service is color blind.�
At a news conference in
Nashville, Turner and Norman J. Hill, the company's senior vice president
for human resources, said the company would vigorously defend itself against
the allegations that African-American customers were treated unfairly because
of their race.
�Cracker Barrel has a
well-earned reputation as a friendly, warm, inviting place to dine,� Turner
said. �People in 40 states come to our 443 restaurants because they find
not only good food, but also an outstanding family environment that adds
up to a truly pleasurable experience.�
Turner pointed out that
independent surveys had shown Cracker Barrel was rated as the best family
restaurant chain in the nation. For example, America's restaurant-patrons
voted Cracker Barrel the �best family dining� restaurant for 11 years in
a row in a survey by Restaurants and Institutions Magazine.
Turner said the Cracker
Barrel served more than 180 million meals this year.
�People keep coming back
to see us because they like our food, they like our value -- and they like
the way they are treated,� Turner said.
Turner said Cracker Barrel
trains and evaluates all of its 50,000 employees in good guest relations
- good treatment and respect for all customers. The employee performance
review process stresses the importance of good service, �and employees
who don't live up to our standards are disciplined, even fired,� Turner
said.
�That's why we believe
these claims are so far off base,� Turner said. �For a company that serves
millions of people each year, we get very few comments that in any way
touch on racial issues. When we do, we investigate fully. If something
went wrong, we fix it. And if we find that any employee behaves in any
manner that is racially offensive, we take immediate action to discipline
or even discharge the employee.�
Hill said that he could
not discuss specific allegations, but he was confident they were without
merit.
�As head of our human
resources programs, I can personally assure you that good guest relations
are at the heart of our business - and at the heart of how our employees
do their jobs,� Hill said. �All of our employee training programs place
the highest priority on ensuring that our restaurant staff treats all guests
with dignity and respect. Throughout our nationwide operations the first
rule of conduct for all managers and employees is to be helpful, courteous,
and friendly to all customers - of all races and backgrounds.�
All Cracker Barrel managers
and employees get diversity training to ensure that all customers are treated
with dignity and respect, Hill explained. When new employees are hired
they are all required to read and understand the company's mission statement
on courteous service for all customers.
Furthermore, providing
good service is a major part of employee evaluations, Hill said. Meeting
high standards of customer service is a major part of getting promoted.
The company also has a
highly structured Guest Relations program in which all letters, e-mails,
and phone calls from our customers with comments about our service get
a thorough follow-up, Hill said.
All contacts from guests
are logged and any complaints about services are forwarded to the Operations
and Employee Relations Departments for prompt investigation and resolution,
Hill explained. These departments investigate each and every complaint.
The company then takes action to resolve the customer's concerns.
�The charges are untrue,�
Hill said. �Requiring African-Americans to wait longer to be seated or
served simply because of their race is prohibited by company policy - and
is simply bad business.
�Cracker Barrel customers
are never seated in the smoking section against their wishes,� Hill said.
�Any employee that denied African-Americans, or any other minority, service
on the basis of race or color would be terminated. Any server that refused
to serve African-Americans, or anyone else because of their race or color,
would be terminated.�
�When all the facts are
in, we are confident that these allegations will be shown to be totally
false,� Turner concluded.
Cracker Barrel is a wholly
owned subsidiary of CBRL Group, Inc. (Nasdaq: CBRL)
Cracker Barrel, Nashville
Corporate Web Site: www.cbrlgroup.com
Consumer Web Site: www.crackerbarrelocs.com
Julie Davis, 615/443-9266
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