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Renowned Collector Car Auction Set to Return
to OC Fair & Event Center, June 24-26, 2011
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Thousands of Auto Enthusiasts Came to OC Fair & Event Center for Inaugural Event
Renowned Collector Car Auction Set to Return to OC Fair & Event Center, June 24-26, 2011

The Barrett-Jackson Auction Company LLC, host of �The World�s Greatest Collector Car Auctions�, has announced plans to return to the OC Fair & Event Center in Costa Mesa on June 24-26, 2011.

According to Barrett-Jackson officials, the inaugural edition of the auction drew more than 58,000 visitors and sold 395 cars for a total of more than $15 million when it debuted in Costa Mesa this past June.

Barrett-Jackson also helped raise more than $1 million for charity at the event and local hotels and restaurants reported increased business as a result of the auction coming to town.

�We are delighted to welcome Barrett-Jackson back to Orange County,� said Shaun Robinson, chairman of the Costa Mesa Conference & Visitor Bureau and general manager of the Hilton Orange County/Costa Mesa. �We are confident that the second year of the auction will be even more successful than the first.�

Robinson said the auction is a natural fit for Southern California and its famed car culture and could represent a financial boost of $25 million or more each year to the county�s tourism industry that has been negatively affected by the economic downturn.

�We again plan to work very closely with the county�s hospitality professionals to build strong partnerships and a united front that we hope will benefit everyone,� said Robinson.

Auction attendees planning to stay overnight when they visit the auction will soon be able to make hotel reservations online by visiting www.barrett-jackson.com.

The Orange County edition of the auction is now the fourth annual event for Barrett-Jackson, joining auctions in Scottsdale, Arizona; Palm Beach, Florida; and Las Vegas, Nevada.

In the Barrett-Jackson tradition, the event will again encompass the OC Fair & Event Center grounds and includes the famous collector car auction, sponsor promotions and displays, vendors, exhibitors, interactive demonstrations and other festivities.

�As we expected, Southern California supported our first Orange County auction with amazing attendance,� said Craig Jackson, chairman/CEO of Barrett-Jackson.

�Barrett-Jackson week was a whirlwind of excitement, entertainment and experiences unlike anything held in this area. From collector cars to an inaugural road rally, charity receptions and a local cruise-in, we delivered a fantastic event. We�re absolutely delighted with this year�s results, and look forward to building on this year�s success in 2011.�

�Barrett-Jackson is the gold standard of collector car auctions,� said Steve Beazley, CEO, OC Fair & Event Center. �This event has the potential to forever change the landscape of the fairgrounds and of Orange County.�

Through its relationship with SPEED, Barrett-Jackson auctions are the subject of highly rated television programs that are telecast to a national audience with over 100 hours of live television and hundreds of hours of replays throughout the year.

For more information about Costa Mesa, visit www.TravelCostaMesa.com.
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